Latest From The Blog
I applaud fellow radio researchers Mark Ramsey and Richard Harker calling for an end to radio’s unbalanced and dysfunctional relationship with Nielsen Ratings. I’ve been making the same suggestion for many years. Unfortunately, only the major radio groups can do anything about it, and so far, they have chosen not to do so. You would think they would be bothered by inadequate sample sizes, roller coaster ratings, and a Nielsen stock price that is higher than their own! Apparently not. Radio is horrible at representing itself as an industry, and no worse example exists than radio’s over-reliance on a flawed ratings system. […]
Original story posted on CPB July 28, 2016 “Public radio has long been a place where audiences have discovered new music, from jazz, soul and hip hop to bluegrass and indie rock. Now, the digital platform VuHaus lets audiences across the country tap public radio’s expertise to spot new talent — and it gives artists a venue to connect with new audiences on a national and international scale. […]
Original story posted on Current July 21, 2016 By Tyler Falk “As the Chicago public radio station Vocalo approaches its tenth year, it’s entering a new stage of growth that’s testing its potential appeal to bigger audiences in its city and possibly across the country. Led by then-CEO Torey Malatia, Chicago Public Radio launched Vocalo in 2007 to reach a more racially diverse audience that would reflect its city’s demographics. It has since shifted from its original programming strategy, which emphasized listener-contributed content and social networking. Today’s Vocalo sounds more like a mix of commercial and community radio. Broadcasting from a translator on the John Hancock Center in downtown Chicago and a signal in northwestern Indiana, it features its own weekday morning talk show instead of Morning Edition and a music mix of hip-hop, R&B and indie rock during weekdays. […]
It is always a pleasure to involve Mike Henry in the projects that we do. Mike has successfully helped us with both single song placement and long form programming and remains our ‘go to’ guy for all things radio.
Mike has truly become a partner more than a consultant. He’s smart, focused, honest and thorough. I credit him, along with Chris Mays, Scott Mahalick and our great team at KINK with helping us bring home a Marconi Award recently for Rock Station of the Year.
Mike provided strategic guidance to Clip Interactive from the earliest point in the company’s history and he continues to support the business in a variety of ways. His experience in radio and familiarity with the inner workings of the radio industry are invaluable.
WXPN worked with Mike and his colleagues on a highly successful market and music research project. We were extremely satisfied and confident with Paragon’s work in the field. The great results from the project speaks to the effectiveness as consultants and researchers.
I adore Paragon. Not only do I trust the data and the methodology when you use their research, but you also get full service when you hire Paragon….so that creative ideas and strategies become a part of the package.
Paragon has been instrumental in the formation and growth of RadioMilwaukee. Mike Henry has been involved with us from the early days and remains a valued consultant partner. His experience and advice informs key decisions on format, marketing, audience development and staffing. Working with Mike saves us tons of time because he gets right to the point and his advice is always on target.
In launching both 99X in Atlanta in 1992 and WRXP in New York in 2008, Mike Henry and Paragon helped me create the best market position for ratings and revenue. Paragon helped our brands through reliable audience research and sound consulting advice. I always called Mike my “un-consultant” because no one does it better.
Mike Henry helped us re-launch KKXT-FM in Dallas and has consulted us on programming and all other aspects of the radio station ever since. Within 18 months after re-launch, KXT had almost 400,000 listeners and became the most listened to non-comm Triple A station in America. Mike has been a great resource and partner as we have grown KXT into the station it is today.
I’ve worked with Mike Henry at Paragon since 2000 on a number of public media projects that range from local market projects to those that are national in scope. These projects have been critical to establishing important foundations focused on building a more viable and successful public media reaching new audiences.We’ve never been disappointed with Mike’s contributions and work.
We appreciate Mike’s ability to help us combine his knowledge of programming best practices, market conditions and professional programming techniques with our need to effect changes both through management and through the education of our volunteer staff. I can’t say enough about his approach, skill, professionalism and ultimately, the advice he gave us.
With a market leading heritage Country station for nearly 25 years, quality, actionable research is most important in maintaining that position. Paragon has been our research partner in achieving that goal.
One of the 1st calls I made when I came to WNKU was to Mike Henry. WNKU was an underperforming noncommercial Triple A that desperately needed a new coat of paint. A strategic plan and timeline was developed and implemented. He gave us the confidence and encouragement to make bold decisions that have directly impacted WNKU’s position in the market as a relevant cultural cornerstone in Cincinnati. In our most recent fund drive, we experienced one of the largest increases of new memberships in the 30 year history of WNKU.
The tremendous success we have had with the launch of 105.5 The Colorado Sound has been great. Mike and Paragon Media Strategies have been an instrumental part of the team in the months leading up to the launch and with our first months of operation. The perspective Mike brought to our planning conversations reflects his varied experiences, recognition of local needs, and his thoughtful approach.