Latest News

Top Media Executives Form The Paragon Consulting Network

April 29, 2008 | | by: Paragon Consulting Network |

Paragon Consulting Network, a co-venture of 13 industry experts from various media specialties, is unveiled today. Each consultant brings a particular expertise. Together, the Paragon Consulting Network covers all media sectors by providing a complete array of consulting resources and hands-on support at all levels. Read More [PDF]

Radio's New Rock Format

March 24, 2008 | Rolling Stone | by: Brian Hiatt |

In the tightly segmented world of commercial radio, the deep playlists of New York's newest rock station qualify as a minor miracle. Read More [PDF]

A New Rock Experience for New York

March 21, 2008 | Radio & Records | by: John Schoenberger |

On Feb., new adult rock station WRXP (101.9 RXP) arrived in the New York market, merging new music, classic rock, alternative and local rock into a mix the station is heralding as "the New York Rock Experience." Read More [PDF]

Broadcast Radio Needs To Take Risks Like WRXP's

February 17, 2008 | Newsday | by: Glenn Gamboa |

Radio - like its symbiotic partner, the music industry, and its mainstream brethren, broadcast television and newspapers - is in serious need of new ideas..."New York's Rock Experience" is a calculated risk that stations should be trying more often, one that could help lead radio back into the age of increased relevance. Read More [PDF]

Emmis Launches Innovative New York City Radio Station - 101.9 RXP The New York Rock Experience

February 05, 2008 | | by: Emmis Communications |

Paragon client Emmis Communications announces the launch of a new New York City radio station, 101.9 WRXP, The New York Rock Experience. "101.9 RXP" represents a new Adult Rock station in the New York tri-state market which merges New Music, Classic Rock, Alternative & Local Rock into a new adult blend called "The New York Rock Experience." Programming consultants included Mike Henry of Paragon Media Strategies and John Bradley and Dave Rahn of SBR Creative Media. For more information about the new 101.9 RXP visit www.1019RXP.com. Read More [PDF]

How Emmis Secretly Launched The Next Great New York Rock Brand

February 05, 2008 | Emmis Edge | by: Emmis Communications |

This is where it all begins... and New York Rock Experience comes together. Along with the “gut feeling” inspiration of market need, long-term successful stations begin with thorough market research. The first call was to Mike Henry, CEO of Paragon Media Strategies. It was clear that New York was ready for a new rock station, and that the world was ready for a convergence within the genre…so Emmis started to assemble the most powerful product team in radio. Read More [PDF]

How Public Radio Looks In The PPM

February 01, 2008 | Radio & Records | by: John Schoenberger |

Among the potentially exciting things about Arbitron's Portable People Meter ratings service is that public radio stations are now included in the weekly and monthly market reports. Read More [PDF]

The Blog

The Demise of Age/Sex Demographics?
by John Sutton
April 30, 2008

How About NO RATINGS SERVICE for Markets 100+?
by Mike
April 15, 2008

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Client Testimonial

I've had the pleasure of working with Paragon Media Strategies over the course of many years, in different radio environments. I've found them to be very savvy, and incredibly helpful. Their reports and analysis are easy to use, and full of valuable ways to sort the data. Additionally, they are impartial researchers, with no programming "agenda" on their part, except to help your radio station succeed with actionable information

Chris Mays
Program Director
KLLC San Francisco

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