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Social Media Overload – How to Stand Out in the Crowd

March 02, 2012 | FMQB | by: Michele Tharp |

Paragon’s Michele Tharp dives into "social media overload" in this week’s Programming To Win column. With so many digital options to connect with your listeners, what is the best path? Tharp suggests that stations continually analyze and evaluate how to use social media options and have a cohesive, content-centric plan. Read More [PDF]

Mike Henry Judges 2011 Mobile Excellence Awards, Finalists Announced

October 26, 2011 | | by: Paragon Media Strategies |

Mike Henry, CEO of Paragon Media Strategies, was recently selected to be a judge for The 2011 Mobile Excellence Awards, presented by Verizon Developer Community. ”As a judge I was exposed to some of the best mobile apps in the world,” said Henry. “These apps represent the best of the best.” Read More [PDF]

Mike Henry to Speak on "Digital Media: New Tools for Talk" at the 2011 News/Talk/Sports Summit

October 17, 2011 | | by: Paragon Media Strategies |

Paragon CEO Mike Henry will be a panelist on "Digital Media: New Tools for Talk" at the 2011 News/Talk/Sports Summit in Dallas on Friday, October 28th. Moderated by Ken Charles from WIOD-WINZ/Miami, other panelists include David Hall, veteran programmer and media strategist/consultant, Harry Tomasides, Cumulus Media Regional Digital Media Director, and Berkeley Wilson, Clear Channel's Director of N/T/S Digital Programming. Read More [PDF]

Pandora et. al. Ring True

September 30, 2011 | FMQB | by: Larry Johnson |

There’s been quite a bit of buzz in the virtual hallways at Paragon Media Strategies about the recent “ratings” claims for Pandora. As a researcher keenly interested in ratings and an involved Pandora/LastFM user, it’s not surprising that Pandora is making its ratings claims. Read More [PDF]

Mike Henry to Present LA Public Media Research to Grantmaker’s in the Arts

September 27, 2011 | | by: Paragon Media Strategies |

Paragon CEO Mike Henry will present LA Public Media research findings during the "ethnic Media Audiences" session at the Grantmaker's in the Arts Conference in San Francisco on October 10, 2011. The research of digital media habits among young multi-ethnic audiences is a groundbreaking view into the fast growing population of the “new America” in the epicenter of Southern California, where the research was conducted. Read More [PDF]

Michele Tharp to Participate on the PRPD Panel "Finding Success with Social Media"

September 19, 2011 | | by: Paragon Media Strategies |

Paragon's Michele Tharp will be a panelist on “Finding Success with Social Media" session at the 2011 Public Radio Program Directors Conference in Baltimore on September 21st, 2011. Read More [PDF]