Paragon’s consulting and research grows market share for clients in traditional and new media, entertainment and general market industries. Since 1988.

Latest News

Talent Score Card

February 19, 2010 | | by: John Stevens |

By utilizing the Paragon Talent Scorecard, both you and your talent will quickly determine whether you both are on the same page and whether you evaluate the importance of specific elements the same. Read More [PDF]

Holding the Scorecard in Coaching On-Air Talent

February 19, 2010 | FMQB | by: John Stevens |

Accountability is more important than ever before in the evolution of the New Radio Model. Measuring success at all levels is essential. This includes talent evaluations. So what do you do when the objective and subjective worlds meet? Read More [PDF]

Paragon Wins CPB-Funded Research to Launch a New Public Media Service in LA for Ethnic Audiences

December 09, 2009 | | by: Radio Bilingüe |

Radio Bilingüe selects Paragon Media Strategies to conduct groundbreaking research for LA Public Media. The multimedia English-language service will be aimed toward a young, diverse and underserved audience in Los Angeles. Paragon will spearhead an intensive four-phase research effort to identify the audience and test multimedia content. Read More [PDF]

Media Mechanics and Library of Congress Team with Studio 360 with Kurt Andersen

December 03, 2009 | | by: Media Mechanics |

“The Sounds of American Culture,” the award winning radio series produced by Ben Manilla and Media Mechanics, returns to draw attention to the Library of Congress’ National Recording Registry. Read More [PDF]

Paragon's Radio Research & Consulting Now Available for Ad Barter

November 04, 2009 | | by: Paragon Media Strategies |

For the first time ever radio stations can trade on-air ad time in exchange for Paragon's custom research and consulting services. Now a lack of cash flow does not have to mean a lack of research and consulting. As radio stations re-tool their offerings to gain more listeners (and revenue), audience research and strategic advice are more critical than ever. There are some limitations (based on a station's AQH Persons), but most stations will qualify. Contact your Paragon representative to learn more. We can provide an immediate proposal. Read More [PDF]

Triple A KXT Dallas Launches Nov. 9th; Hires Mike Henry to Consult

October 30, 2009 | | by: KXT 91.7 FM |

KXT is working with programming consultant Mike Henry, CEO of Paragon Media Strategies. Henry has previously consulted for many successful Triple A stations nationally, including KFOG/San Francisco, WXRT/Chicago, WRXP/New York and “The Current” (KCMP) in Minneapolis/St. Paul. Read More [PDF]