Latest From The Blog
Recently I was fortunate to attend the annual convention of the National Federation of Community Broadcasters (NFCB). This was an eye-opening experience that helped me understand the critical nature of community radio in our society. [...]
On this day of Muhammad Ali’s funeral, I celebrate his life because he helped change my life. I was nine years old and living in rural north Georgia when my father took my two older brothers and me to downtown Atlanta to see Ali. Not only did we see him, but Ali seemed to come directly to me to make a point. It was the night of October 26, 1970, just hours before Ali fought Jerry Quarry in his first fight after being barred from boxing for two years. The four of us were literally the only white people standing outside the entrance to the Hyatt Regency Hotel front doors and driveway. The hotel lobby and breezeway were packed with wealthy, impeccably-dressed black men and women in top hats and fur coats from all over America and the world. I had never seen anything like this before. An accounting of the scene by Ali’s biographer Thomas Hauser said it was “like something out of Gone with the Wind and probably the greatest collection of black power and black money ever assembled up to that time. They weren’t boxing fans, they were idolaters.” We waited for Ali to emerge from the hotel and into the waiting limo that would take him to the Municipal Auditorium for the boxing match. […]
Three headlines from today’s radio industry news remarkably capture the lightning from radio’s thunderstorm. More remarkably, radio is not only weathering the storm, it’s showing that once again, “radio is the cockroach of all media.” Headline: “Nielsen Says Millennials Use Radio Less, Smartphones More, Than Older Groups” Real Line: Radio is still the #3 medium of Millennials, and #2 of Gen X and Baby Boomers. Twenty years ago, over half of the choices on the list below didn’t exist. Thirty years ago, only radio and TV would have been on the list. Yes, most of the new media options will increase their share and radio and TV will continue to decline. But, it’s 2016 folks, and we all were told radio would be dead by now. Some still believe it, despite the facts below. “Free” media is still in heavy use amongst all age groups, including the youngest. […]
It is always a pleasure to involve Mike Henry in the projects that we do. Mike has successfully helped us with both single song placement and long form programming and remains our ‘go to’ guy for all things radio.
Mike has truly become a partner more than a consultant. He’s smart, focused, honest and thorough. I credit him, along with Chris Mays, Scott Mahalick and our great team at KINK with helping us bring home a Marconi Award recently for Rock Station of the Year.
Mike provided strategic guidance to Clip Interactive from the earliest point in the company’s history and he continues to support the business in a variety of ways. His experience in radio and familiarity with the inner workings of the radio industry are invaluable.
WXPN worked with Mike and his colleagues on a highly successful market and music research project. We were extremely satisfied and confident with Paragon’s work in the field. The great results from the project speaks to the effectiveness as consultants and researchers.
I adore Paragon. Not only do I trust the data and the methodology when you use their research, but you also get full service when you hire Paragon….so that creative ideas and strategies become a part of the package.
Paragon has been instrumental in the formation and growth of RadioMilwaukee. Mike Henry has been involved with us from the early days and remains a valued consultant partner. His experience and advice informs key decisions on format, marketing, audience development and staffing. Working with Mike saves us tons of time because he gets right to the point and his advice is always on target.
In launching both 99X in Atlanta in 1992 and WRXP in New York in 2008, Mike Henry and Paragon helped me create the best market position for ratings and revenue. Paragon helped our brands through reliable audience research and sound consulting advice. I always called Mike my “un-consultant” because no one does it better.
Mike Henry helped us re-launch KKXT-FM in Dallas and has consulted us on programming and all other aspects of the radio station ever since. Within 18 months after re-launch, KXT had almost 400,000 listeners and became the most listened to non-comm Triple A station in America. Mike has been a great resource and partner as we have grown KXT into the station it is today.
I’ve worked with Mike Henry at Paragon since 2000 on a number of public media projects that range from local market projects to those that are national in scope. These projects have been critical to establishing important foundations focused on building a more viable and successful public media reaching new audiences.We’ve never been disappointed with Mike’s contributions and work.
We appreciate Mike’s ability to help us combine his knowledge of programming best practices, market conditions and professional programming techniques with our need to effect changes both through management and through the education of our volunteer staff. I can’t say enough about his approach, skill, professionalism and ultimately, the advice he gave us.
With a market leading heritage Country station for nearly 25 years, quality, actionable research is most important in maintaining that position. Paragon has been our research partner in achieving that goal.
One of the 1st calls I made when I came to WNKU was to Mike Henry. WNKU was an underperforming noncommercial Triple A that desperately needed a new coat of paint. A strategic plan and timeline was developed and implemented. He gave us the confidence and encouragement to make bold decisions that have directly impacted WNKU’s position in the market as a relevant cultural cornerstone in Cincinnati. In our most recent fund drive, we experienced one of the largest increases of new memberships in the 30 year history of WNKU.
The tremendous success we have had with the launch of 105.5 The Colorado Sound has been great. Mike and Paragon Media Strategies have been an instrumental part of the team in the months leading up to the launch and with our first months of operation. The perspective Mike brought to our planning conversations reflects his varied experiences, recognition of local needs, and his thoughtful approach.