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  • L.A. Ratings Recall Illuminate Overall PPM Problems

L.A. Ratings Recall Illuminate Overall PPM Problems

  • June 25th, 2014

The Nielsen recall of the April Los Angels Portable People Meter (PPM) ratings provides an opportunity to talk about what radio researchers and consultants know to be the shortcomings of the PPM sample.

Our frustration […]

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It is always a pleasure to involve Mike Henry in the projects that we do. Mike has successfully helped us with both single song placement and long form programming and remains our ‘go to’ guy for all things radio.
John McDermott, Catalog Director, Experience Hendrix
Mike has truly become a partner more than a consultant. He’s smart, focused, honest and thorough. I credit him, along with Chris Mays, Scott Mahalick and our great team at KINK with helping us bring home a Marconi Award recently for Rock Station of the Year.
Bob Proffitt, President/COO, Alpha Broadcasting
Mike provided strategic guidance to Clip Interactive from the earliest point in the company’s history and he continues to support the business in a variety of ways.  His experience in radio and familiarity with the inner workings of the radio industry are invaluable.
Michael Lawless, CEO, Clip Interactive
WXPN worked with Mike and his colleagues on a highly successful market and music research project. We were extremely satisfied and confident with Paragon’s work in the field. The great results from the project speaks to the effectiveness as consultants and researchers.
Bruce Warren, Program Director, WXPN-FM
I adore Paragon. Not only do I trust the data and the methodology when you use their research, but you also get full service when you hire Paragon….so that creative ideas and strategies become a part of the package.
Haley Jones, Former Program Director, KPRI-FM
Paragon has been instrumental in the formation and growth of RadioMilwaukee.  Mike Henry has been involved with us from the early days and remains a valued consultant partner.  His experience and advice informs key decisions on format, marketing, audience development and staffing.  Working with Mike saves us tons of time because he gets right to the point and his advice is always on target.
Mary Louise Mussoline, Executive Director, RadioMilwaukee
In launching both 99X in Atlanta in 1992 and WRXP in New York in 2008, Mike Henry and Paragon helped me create the best market position for ratings and revenue.  Paragon helped our brands through reliable audience research and sound consulting advice.  I always called Mike my “un-consultant” because no one does it better.
Leslie Fram, Former Program Director 99X/Altanta and WRXP/New York
Mike Henry helped us re-launch KKXT-FM in Dallas and has consulted us on programming and all other aspects of the radio station ever since.  Within 18 months after re-launch, KXT had almost 400,000 listeners and became the most listened to non-comm Triple A station in America.  Mike has been a great resource and partner as we have grown KXT into the station it is today.
Mark Abuzzahab, Program Director, KKXT-FM
I’ve worked with Mike Henry at Paragon since 2000 on a number of public media projects that range from local market projects to those that are national in scope. These projects have been critical to establishing important foundations focused on building a more viable and successful public media reaching new audiences.We’ve never been disappointed with Mike’s contributions and work.
Marc Hand, Managing Director, Public Radio Capital
We appreciate Mike’s ability to help us combine his knowledge of programming best practices, market conditions and professional programming techniques with our need to effect changes both through management and through the education of our volunteer staff.  I can’t say enough about his approach, skill, professionalism and ultimately, the advice he gave us.
Beverly Hacker, Executive Director, KDHX-FM

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Paragon’s content designers are seasoned pros with thousands of projects under our belts.  Content creation is 100% accountable to consumer response and market share, so we succeed when our clients succeed.   Critical success comes as well, like the 2012 Peabody Award given to Media Mechanics where Paragon’s Mike Henry is a partner.Learn More

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Paragon’s experience with interactive media is expansive.  From the very first attempts by traditional media companies to develop consumer websites, to jaw-dropping second screen interactivity today, we’re an instrumental player in this ongoing evolution.Learn More

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