Latest From The Blog
Original story posted in The Sands Report Date: January 19, 2017 Written by: Richard Sands “We got things off to a rocking start last week with ten suggestions for things you can do to shake things up at your station in 2017. This week, Mike Henry, the owner and CEO of Paragon Media Strategies, checks in with some more sparks to help light a fire under the format. If you’re not familiar with Mike, he began his career in 1979 in the heat of the college radio era in Athens, Georgia, and continued on that path to help create the Alt and Triple A formats in the ‘80s and ‘90s. Today’s topic? Millennials! […]
Original story posted on SPARK! Date: December 20, 2016 Written by: Ken Mills What is on your entertainment menu for tonight? If you are in the Denver area your choices would include going to Vinyl Night at the Denver Kush Club where they are passing out free “joint cards.” Such is life in Colorado where recreational use of marijuana is legal. Several other states now have legal recreational pot, but no state has gone as mainstream than Colorado. One of the leading entrepreneurs is Mike Henry, best known as the “music discovery” strategist and consultant for commercial and noncommercial Triple A music stations nationwide. Henry and business partner Dino Ianni, a fellow radio guy, opened WeedStream in 2014. They call WeedStream “the world’s first entertainment and multi-platform company targeting the legalized cannabis community.” In addition to being a for-profit business, WeedStream is a tireless advocate of legalized medicinal and recreational marijuana as a positive influence on society. […]
In 2006, the National Association of Broadcasters commissioned Paragon to study the newest generation of radio listeners, dubbed Millennials. “Millennials” was a quaint term at the time, along with other terms in the study from 10 years ago, including “mp3 players,” “iPods” and “MySpace.” The download generation was still a toddler. Only one third of our Millennials downloaded video, and only one half had downloaded music onto personal devices. But, as much as the devices and terms have changed since 2006, Millennial’s radio desires remain unchanged. Also unchanged is radio’s shocking lack of response to the wants and needs of younger listeners. […]
It is always a pleasure to involve Mike Henry in the projects that we do. Mike has successfully helped us with both single song placement and long form programming and remains our ‘go to’ guy for all things radio.
Mike has truly become a partner more than a consultant. He’s smart, focused, honest and thorough. I credit him, along with Chris Mays, Scott Mahalick and our great team at KINK with helping us bring home a Marconi Award recently for Rock Station of the Year.
Mike provided strategic guidance to Clip Interactive from the earliest point in the company’s history and he continues to support the business in a variety of ways. His experience in radio and familiarity with the inner workings of the radio industry are invaluable.
WXPN worked with Mike and his colleagues on a highly successful market and music research project. We were extremely satisfied and confident with Paragon’s work in the field. The great results from the project speaks to the effectiveness as consultants and researchers.
I adore Paragon. Not only do I trust the data and the methodology when you use their research, but you also get full service when you hire Paragon….so that creative ideas and strategies become a part of the package.
Paragon has been instrumental in the formation and growth of RadioMilwaukee. Mike Henry has been involved with us from the early days and remains a valued consultant partner. His experience and advice informs key decisions on format, marketing, audience development and staffing. Working with Mike saves us tons of time because he gets right to the point and his advice is always on target.
In launching both 99X in Atlanta in 1992 and WRXP in New York in 2008, Mike Henry and Paragon helped me create the best market position for ratings and revenue. Paragon helped our brands through reliable audience research and sound consulting advice. I always called Mike my “un-consultant” because no one does it better.
Mike Henry helped us re-launch KKXT-FM in Dallas and has consulted us on programming and all other aspects of the radio station ever since. Within 18 months after re-launch, KXT had almost 400,000 listeners and became the most listened to non-comm Triple A station in America. Mike has been a great resource and partner as we have grown KXT into the station it is today.
I’ve worked with Mike Henry at Paragon since 2000 on a number of public media projects that range from local market projects to those that are national in scope. These projects have been critical to establishing important foundations focused on building a more viable and successful public media reaching new audiences.We’ve never been disappointed with Mike’s contributions and work.
We appreciate Mike’s ability to help us combine his knowledge of programming best practices, market conditions and professional programming techniques with our need to effect changes both through management and through the education of our volunteer staff. I can’t say enough about his approach, skill, professionalism and ultimately, the advice he gave us.
With a market leading heritage Country station for nearly 25 years, quality, actionable research is most important in maintaining that position. Paragon has been our research partner in achieving that goal.
One of the 1st calls I made when I came to WNKU was to Mike Henry. WNKU was an underperforming noncommercial Triple A that desperately needed a new coat of paint. A strategic plan and timeline was developed and implemented. He gave us the confidence and encouragement to make bold decisions that have directly impacted WNKU’s position in the market as a relevant cultural cornerstone in Cincinnati. In our most recent fund drive, we experienced one of the largest increases of new memberships in the 30 year history of WNKU.
The tremendous success we have had with the launch of 105.5 The Colorado Sound has been great. Mike and Paragon Media Strategies have been an instrumental part of the team in the months leading up to the launch and with our first months of operation. The perspective Mike brought to our planning conversations reflects his varied experiences, recognition of local needs, and his thoughtful approach.
Paragon CEO Mike Henry.
Peabody Award Winner