Paragon’s consulting and research grows market share for clients in traditional and new media, entertainment and general market industries. Since 1988.

Latest News

Paragon Wins CPB-Funded Research to Launch a New Public Media Service in LA for Ethnic Audiences

December 09, 2009 | | by: Radio Bilingüe |

Radio Bilingüe selects Paragon Media Strategies to conduct groundbreaking research for LA Public Media. The multimedia English-language service will be aimed toward a young, diverse and underserved audience in Los Angeles. Paragon will spearhead an intensive four-phase research effort to identify the audience and test multimedia content. Read More [PDF]

Media Mechanics and Library of Congress Team with Studio 360 with Kurt Andersen

December 03, 2009 | | by: Media Mechanics |

“The Sounds of American Culture,” the award winning radio series produced by Ben Manilla and Media Mechanics, returns to draw attention to the Library of Congress’ National Recording Registry. Read More [PDF]

Paragon's Radio Research & Consulting Now Available for Ad Barter

November 04, 2009 | | by: Paragon Media Strategies |

For the first time ever radio stations can trade on-air ad time in exchange for Paragon's custom research and consulting services. Now a lack of cash flow does not have to mean a lack of research and consulting. As radio stations re-tool their offerings to gain more listeners (and revenue), audience research and strategic advice are more critical than ever. There are some limitations (based on a station's AQH Persons), but most stations will qualify. Contact your Paragon representative to learn more. We can provide an immediate proposal. Read More [PDF]

Triple A KXT Dallas Launches Nov. 9th; Hires Mike Henry to Consult

October 30, 2009 | | by: KXT 91.7 FM |

KXT is working with programming consultant Mike Henry, CEO of Paragon Media Strategies. Henry has previously consulted for many successful Triple A stations nationally, including KFOG/San Francisco, WXRT/Chicago, WRXP/New York and “The Current” (KCMP) in Minneapolis/St. Paul. Read More [PDF]

Audience Driven Success

October 15, 2009 | FMQB | by: Jack Barton |

As the industry changed, so did Henry and Paragon, expanding their scope and services to include all strategic aspects of being successful in the era of consolidation and downsizing, including the formation of new companies to deal with different issues. Read More [PDF]

Introducing TheTop22.com

August 05, 2009 | | by: Media Mechanics |

Media Mechanics is pleased to announce the launch of our latest endeavor, TheTop22.com - a new online "trade" featuring Charts, News, Opinion, and Ideas for the Adult Rock Community. Read More [PDF]

The Radio Workout Team & BIA Launch "The New Radio Model" Blog Series

July 07, 2009 | | by: Paragon Consulting Network |

The Radio Workout Team and BIA will draw from their deep expertise of the radio industry to offer weekly insights that focus on innovation and actionable tactics businesses must take to develop new forms of revenue and capture market share. Read More [PDF]