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Original Story Posted in: Boulder Weekly Date: February 2, 2017 Written by: Sarah Haas In his line-in-the-sand 1966 album Blonde on Blonde, Bob Dylan sang “everyone must get stoned” on the track “Rainy Day Women #12 & 35.” In 1971, John Prine sang about escaping reality with a joint, chasing rainbows down one-way streets in “Illegal Smile.” In 1980, Muddy Waters sang, “Well, you know there should be no law on people that want to smoke a little dope,” in “Champagne and Reefer.” These are just some of the songs from the ’60s rock ‘n’ roll sound track of the hippie home that raised me, mixed into catalogs of songs that, on the surface at least, appeared to have nothing to do with marijuana. As I got older, I added other cannabis classics from other genres to my playlists from the likes of reggae kings Bob Marley, Peter Tosh and The Toyes or rap acts like Madvillain, Dr. Dre and Musical Youth. Of course you don’t need drugs to be creative or to get down with music. Regardless, there is an irrefutable relationship between marijuana and music that’s becoming all the more apparent as legalization unfolds. “Marijuana and music have shared the stage for many years,” says lifelong radio consultant Mike Henry. “Coming from, and still being in, the entertainment business I can say there has always been a strong connection between these two cultures — they are very naturally bonded.” […]
Many people long for the days when protest songs were used to speak out against controversial government actions. I’ve even read blogs about “Where are the protest songs?” Wait no more, because protest songs are back…and bigly! The latest mainstream entrant is from Depeche Mode and their new song, “Where’s the Revolution.” Like any good protest song, the lyrics are blunt: “You’ve been pissed on For too long Your rights abused Your views refused They manipulate and threaten With terror as a weapon Scare you till you’re stupefied Wear you down until you’re on their side” […]
Original story posted in The Sands Report Date: January 26, 2017 Written by: Richard Sands “Last week we met Mike Henry, owner and CEO of Paragon Media Strategies, a firm which provides consulting and research to content providers. Mike talked about a study he did for the NAB ten years ago on millennials, and how radio was missing the boat with this key demo. Fast forward to today, and guess what? Radio is still losing this important group. Alt’s primary demo feels radio is more for their parents, not them, and they expect something different from radio. Let’s pick up where we left off. […]
It is always a pleasure to involve Mike Henry in the projects that we do. Mike has successfully helped us with both single song placement and long form programming and remains our ‘go to’ guy for all things radio.
Mike has truly become a partner more than a consultant. He’s smart, focused, honest and thorough. I credit him, along with Chris Mays, Scott Mahalick and our great team at KINK with helping us bring home a Marconi Award recently for Rock Station of the Year.
Mike provided strategic guidance to Clip Interactive from the earliest point in the company’s history and he continues to support the business in a variety of ways. His experience in radio and familiarity with the inner workings of the radio industry are invaluable.
WXPN worked with Mike and his colleagues on a highly successful market and music research project. We were extremely satisfied and confident with Paragon’s work in the field. The great results from the project speaks to the effectiveness as consultants and researchers.
I adore Paragon. Not only do I trust the data and the methodology when you use their research, but you also get full service when you hire Paragon….so that creative ideas and strategies become a part of the package.
Paragon has been instrumental in the formation and growth of RadioMilwaukee. Mike Henry has been involved with us from the early days and remains a valued consultant partner. His experience and advice informs key decisions on format, marketing, audience development and staffing. Working with Mike saves us tons of time because he gets right to the point and his advice is always on target.
In launching both 99X in Atlanta in 1992 and WRXP in New York in 2008, Mike Henry and Paragon helped me create the best market position for ratings and revenue. Paragon helped our brands through reliable audience research and sound consulting advice. I always called Mike my “un-consultant” because no one does it better.
Mike Henry helped us re-launch KKXT-FM in Dallas and has consulted us on programming and all other aspects of the radio station ever since. Within 18 months after re-launch, KXT had almost 400,000 listeners and became the most listened to non-comm Triple A station in America. Mike has been a great resource and partner as we have grown KXT into the station it is today.
I’ve worked with Mike Henry at Paragon since 2000 on a number of public media projects that range from local market projects to those that are national in scope. These projects have been critical to establishing important foundations focused on building a more viable and successful public media reaching new audiences.We’ve never been disappointed with Mike’s contributions and work.
We appreciate Mike’s ability to help us combine his knowledge of programming best practices, market conditions and professional programming techniques with our need to effect changes both through management and through the education of our volunteer staff. I can’t say enough about his approach, skill, professionalism and ultimately, the advice he gave us.
With a market leading heritage Country station for nearly 25 years, quality, actionable research is most important in maintaining that position. Paragon has been our research partner in achieving that goal.
One of the 1st calls I made when I came to WNKU was to Mike Henry. WNKU was an underperforming noncommercial Triple A that desperately needed a new coat of paint. A strategic plan and timeline was developed and implemented. He gave us the confidence and encouragement to make bold decisions that have directly impacted WNKU’s position in the market as a relevant cultural cornerstone in Cincinnati. In our most recent fund drive, we experienced one of the largest increases of new memberships in the 30 year history of WNKU.
The tremendous success we have had with the launch of 105.5 The Colorado Sound has been great. Mike and Paragon Media Strategies have been an instrumental part of the team in the months leading up to the launch and with our first months of operation. The perspective Mike brought to our planning conversations reflects his varied experiences, recognition of local needs, and his thoughtful approach.
Paragon CEO Mike Henry
Peabody Award Winner
Paragon welcomes Michelle Conrad to our team
Social + Mobile + Digital Consultant