Paragon’s consulting and research grows market share for clients in traditional and new media, entertainment and general market industries. Since 1988.

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Triple A: What Is The Format and Where Do We Find It?

August 12, 2010 | | by: Mike Henry |

With the musical diversity of Triple A through major markets, small markets and non-comm, industry professionals have often struggled to find the common ground among this group of radio stations bonded more by psychographics than by a narrow musical consensus. In this panel, PDs representing all ends of the dial discuss everything from music to promotions to marketing, focusing on what makes them different from each other, while also celebrating commonalities that make them all “Triple A.” Download Presentation: http://bit.ly/Paragon_TripleA Presented at the Triple A Summit in Boulder, CO 08.12.10 Read More [PDF]

Research by the Book, or by the Seat of Your Pants?

August 06, 2010 | FMQB | by: Larry Johnson |

Proper research depends on random (or probability) sampling. That is, everyone has an equal chance of being selected for the survey. With that definition of random sampling, let’s take a look at the AAPOR’s findings: Read More [PDF]

All Access Power Player - Mike Henry: Interview

August 03, 2010 | All Access | by: |

All Access I Power Player - Mike Henry: Read the Interview: http://bit.ly/dja9VL Read More [PDF]

Research Adapts to a New Radio Reality

April 20, 2010 | Inside Radio | by: Paul Heine |

Shoestring research budgets have spawned a new menu of products from vendors catering to stations that can no longer afford a pricey perceptual study. New research products range from syndicated perceptuals to focus blogs. Read More [PDF]

Download Paragon's New Radio Model Budget Template

April 11, 2010 | | by: Paragon Media Strategies |

Presented at the 2010 Spring NAB Convention, Paragon has created a new budget template for radio stations to use in preparing their next budget cycle. Totals of each of the tabs automatically post to the summary tab and each section has subtotal and total formulas built in. Download here: Read More [PDF]

Talent Score Card

February 19, 2010 | | by: John Stevens |

By utilizing the Paragon Talent Scorecard, both you and your talent will quickly determine whether you both are on the same page and whether you evaluate the importance of specific elements the same. Read More [PDF]

Holding the Scorecard in Coaching On-Air Talent

February 19, 2010 | FMQB | by: John Stevens |

Accountability is more important than ever before in the evolution of the New Radio Model. Measuring success at all levels is essential. This includes talent evaluations. So what do you do when the objective and subjective worlds meet? Read More [PDF]