Articles & Interviews

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Pandora et. al. Ring True

September, 30 2011 | FMQB | by: Larry Johnson |

There’s been quite a bit of buzz in the virtual hallways at Paragon Media Strategies about the recent “ratings” claims for Pandora. As a researcher keenly interested in ratings and an involved Pandora/LastFM user, it’s not surprising that Pandora is making its ratings claims. Read More [PDF]

Appropriation Cut, Lack of Channel Doom FM for Young Latino L.A.

June, 27 2011 | Current | by: Karen Everhart | Mike Henry

Los Angeles Public Media, the CPB-backed startup that hoped to serve a new generation of minority listeners in one of the nation’s most competitive and ethnically mixed media markets, shuttered its operations June 15 after failing to acquire an FM station and secure renewed support from CPB. Read More [PDF]

The New Radio Model: Revenue Streams for 2011 and Beyond

April, 11 2011 | NAB Spring Convention 2011 | by: Paragon Media Strategies |

Presented at the NAB Spring 2011 Convention on Monday. A New Radio Model that combines a Hyper-Local focus on community and content with Multiplatform delivery and non-traditional revenue streams, to exhibit the breadth of new opportunities available to broadcasters. Moderator: Mike Henry, CEO/Paragon Media Strategies; Panelists: Bob Proffitt, President/COO Alpha Broadcasting, Pat Osburn, VP Director of Sales, Radio San Diego, Michael Fischer, VP Interactive Sales, Triton Digital Read More [PDF]

PPM: The-Not-So-Great Compromise

April, 08 2011 | FMQB | by: Larry Johnson |

It’s baffling—if not downright disappointing—to see how little value the business community places on reliable ratings results. As the Portable People Meter (PPM) was being rolled out, I expressed concerns that the samples were too small. Now we’re seeing the effects. Read More [PDF]

The Sands Report: Unifying the Alternative Community

January, 27 2011 | The Sands Report | by: Richard Sands | The Sands Report, January 27, 2011

Free Advice: Man the battle stations. An attack can come from any direction, almost at any time. I know what you're thinking. "With our modest ratings, who'd want to take us on?" But you just never know. Read More [PDF]

Mike Henry & R.E.M.’s Shared Beginnings

January, 04 2011 | | by: Mike Henry |

The Library of Congress recently anointed R.E.M.'s original single recording of "Radio Free Europe" as a historical recording that helped spawn new musical directions worldwide. Read More [PDF]

Producers Open Their Tackle Boxes of Lures at PRPD

October, 04 2010 | Current.org | by: Karen Everhart |

The objective of broadening public radio’s audience — and not incidentally enlarging it — has been a stated priority in the field for nearly a decade. But it was reiterated just nine days before the conference in a candid research report released by NPR, which said many non-listeners regard public radio as elitist and boring. Read More [PDF]

Public Media for Young Angelenos: It's More Than News

September, 24 2010 | Current.org | by: Karen |

16 with coverage of news, entertainment and sports--key topics defined during seven months of research led by Paragon Media Strategies. Short-form video is key to reaching young Angelenos... Read the Blog http://bit.ly/cmIZbs Read More [PDF]

PPM’s Impact on Triple A Stations & How to “Play the Game”

August, 31 2010 | Pro QB | by: Mike Henry |

Triple A radio programmers in the largest markets have learned firsthand that the new PPM ratings service by Arbitron is more foe than friend to this particular format. The PDs at these stations, some of whom contributed to this article, are learning to play a new ratings game. What a challenging game it is. An alternative title to this story could be, “Be Careful for What You Ask For,” because PPM is not especially kind to Triple A stations. Read More [PDF]

Research by the Book, or by the Seat of Your Pants?

August, 06 2010 | FMQB | by: Larry Johnson |

Proper research depends on random (or probability) sampling. That is, everyone has an equal chance of being selected for the survey. With that definition of random sampling, let’s take a look at the AAPOR’s findings: Read More [PDF]

All Access Power Player - Mike Henry: Interview

August, 03 2010 | All Access | by: | Mike Henry

All Access I Power Player - Mike Henry: Read the Interview: http://bit.ly/dja9VL Read More [PDF]

Research Adapts to a New Radio Reality

April, 20 2010 | Inside Radio | by: Paul Heine | Mike Henry

Shoestring research budgets have spawned a new menu of products from vendors catering to stations that can no longer afford a pricey perceptual study. New research products range from syndicated perceptuals to focus blogs. Read More [PDF]

Download Paragon's New Radio Model Budget Template

April, 11 2010 | | by: Paragon Media Strategies |

Presented at the 2010 Spring NAB Convention, Paragon has created a new budget template for radio stations to use in preparing their next budget cycle. Totals of each of the tabs automatically post to the summary tab and each section has subtotal and total formulas built in. Download here: Read More [PDF]

Holding the Scorecard in Coaching On-Air Talent

February, 19 2010 | FMQB | by: John Stevens |

Accountability is more important than ever before in the evolution of the New Radio Model. Measuring success at all levels is essential. This includes talent evaluations. So what do you do when the objective and subjective worlds meet? Read More [PDF]

Talent Score Card

February, 19 2010 | | by: John Stevens |

By utilizing the Paragon Talent Scorecard, both you and your talent will quickly determine whether you both are on the same page and whether you evaluate the importance of specific elements the same. Read More [PDF]

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