Articles & Interviews

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Triple A: What Is The Format and Where Do We Find It?

August, 12 2010 | | by: Mike Henry | Triple A Summit, Boulder, CO

With the musical diversity of Triple A through major markets, small markets and non-comm, industry professionals have often struggled to find the common ground among this group of radio stations bonded more by psychographics than by a narrow musical consensus. In this panel, PDs representing all ends of the dial discuss everything from music to promotions to marketing, focusing on what makes them different from each other, while also celebrating commonalities that make them all “Triple A.” Download Presentation: http://bit.ly/Paragon_TripleA Presented at the Triple A Summit in Boulder, CO 08.12.10 Read More [PDF]

Research by the Book, or by the Seat of Your Pants?

August, 06 2010 | FMQB | by: Larry Johnson |

Proper research depends on random (or probability) sampling. That is, everyone has an equal chance of being selected for the survey. With that definition of random sampling, let’s take a look at the AAPOR’s findings: Read More [PDF]

All Access Power Player - Mike Henry: Interview

August, 03 2010 | All Access | by: | Mike Henry

All Access I Power Player - Mike Henry: Read the Interview: http://bit.ly/dja9VL Read More [PDF]

Research Adapts to a New Radio Reality

April, 20 2010 | Inside Radio | by: Paul Heine | Mike Henry

Shoestring research budgets have spawned a new menu of products from vendors catering to stations that can no longer afford a pricey perceptual study. New research products range from syndicated perceptuals to focus blogs. Read More [PDF]

Download Paragon's New Radio Model Budget Template

April, 11 2010 | | by: Paragon Media Strategies |

Presented at the 2010 Spring NAB Convention, Paragon has created a new budget template for radio stations to use in preparing their next budget cycle. Totals of each of the tabs automatically post to the summary tab and each section has subtotal and total formulas built in. Download here: Read More [PDF]

Holding the Scorecard in Coaching On-Air Talent

February, 19 2010 | FMQB | by: John Stevens |

Accountability is more important than ever before in the evolution of the New Radio Model. Measuring success at all levels is essential. This includes talent evaluations. So what do you do when the objective and subjective worlds meet? Read More [PDF]

Talent Score Card

February, 19 2010 | | by: John Stevens |

By utilizing the Paragon Talent Scorecard, both you and your talent will quickly determine whether you both are on the same page and whether you evaluate the importance of specific elements the same. Read More [PDF]

Audience Driven Success

October, 15 2009 | FMQB | by: Jack Barton | Mike Henry

As the industry changed, so did Henry and Paragon, expanding their scope and services to include all strategic aspects of being successful in the era of consolidation and downsizing, including the formation of new companies to deal with different issues. Read More [PDF]

Introducing TheTop22.com

August, 05 2009 | | by: Media Mechanics |

Media Mechanics is pleased to announce the launch of our latest endeavor, TheTop22.com - a new online "trade" featuring Charts, News, Opinion, and Ideas for the Adult Rock Community. Read More [PDF]

HD Radio: Six Ways to Make it Happen

June, 18 2009 | | by: Paul Marszalek |

HD Radio is going to happen...the first HD Radio station to appear in an Arbitron Report will do so as early as this Fall – probably in New York or LA. Read More [PDF]

Quadrature Shift

May, 13 2009 | Radio World | by: Skip Pizzi |

...the system seems almost designed to fail given such circumstances. It may be time to change the ownership model within which radio stations operate. Read More [PDF]

Who Will Buy Google Radio Automation Business?

April, 09 2009 | Radio World | by: Randy J. Stine | Mike Henry

"It you are a broadcaster with a lot of stations tied to this automation, it might make sense to buy it and prop it up as a way to keep it in business and maintain service," said Mike Henry, chief executive officer of Paragon Media Strategies. Read More [PDF]

Portable People Meters Could Give Local Radio a Rude Awakening

April, 09 2009 | Voice of San Diego | by: Randy Dotinga | Mike Henry

Thanks to technology activated this month, San Diego radio stations will soon know more about who's listening to them than ever before. Some may wish they didn't. Read More [PDF]

Why Local Music Belongs on Local Radio

March, 20 2009 | FMQB | by: Mike Henry |

As new formats filled in available opportunities, the fragmentation effect has made it harder and harder to find new formats. Now, some of the new opportunities on the horizon are taking on new dimensions... Read More [PDF]

Radio Rebounding with iPod Generation

November, 24 2008 | USA Today Snapshot | by: Anne Carey |

Compared with one to three years ago, how much radio listening 14-24-year-olds are doing: Read More [PDF]

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