Articles & Interviews

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Holding the Scorecard in Coaching On-Air Talent

February, 19 2010 | FMQB | by: John Stevens |

Accountability is more important than ever before in the evolution of the New Radio Model. Measuring success at all levels is essential. This includes talent evaluations. So what do you do when the objective and subjective worlds meet? Read More [PDF]

Talent Score Card

February, 19 2010 | | by: John Stevens |

By utilizing the Paragon Talent Scorecard, both you and your talent will quickly determine whether you both are on the same page and whether you evaluate the importance of specific elements the same. Read More [PDF]

Audience Driven Success

October, 15 2009 | FMQB | by: Jack Barton | Mike Henry

As the industry changed, so did Henry and Paragon, expanding their scope and services to include all strategic aspects of being successful in the era of consolidation and downsizing, including the formation of new companies to deal with different issues. Read More [PDF]

Introducing TheTop22.com

August, 05 2009 | | by: Media Mechanics |

Media Mechanics is pleased to announce the launch of our latest endeavor, TheTop22.com - a new online "trade" featuring Charts, News, Opinion, and Ideas for the Adult Rock Community. Read More [PDF]

HD Radio: Six Ways to Make it Happen

June, 18 2009 | | by: Paul Marszalek |

HD Radio is going to happen...the first HD Radio station to appear in an Arbitron Report will do so as early as this Fall – probably in New York or LA. Read More [PDF]

Quadrature Shift

May, 13 2009 | Radio World | by: Skip Pizzi |

...the system seems almost designed to fail given such circumstances. It may be time to change the ownership model within which radio stations operate. Read More [PDF]

Who Will Buy Google Radio Automation Business?

April, 09 2009 | Radio World | by: Randy J. Stine | Mike Henry

"It you are a broadcaster with a lot of stations tied to this automation, it might make sense to buy it and prop it up as a way to keep it in business and maintain service," said Mike Henry, chief executive officer of Paragon Media Strategies. Read More [PDF]

Portable People Meters Could Give Local Radio a Rude Awakening

April, 09 2009 | Voice of San Diego | by: Randy Dotinga | Mike Henry

Thanks to technology activated this month, San Diego radio stations will soon know more about who's listening to them than ever before. Some may wish they didn't. Read More [PDF]

Why Local Music Belongs on Local Radio

March, 20 2009 | FMQB | by: Mike Henry |

As new formats filled in available opportunities, the fragmentation effect has made it harder and harder to find new formats. Now, some of the new opportunities on the horizon are taking on new dimensions... Read More [PDF]

Radio Rebounding with iPod Generation

November, 24 2008 | USA Today Snapshot | by: Anne Carey |

Compared with one to three years ago, how much radio listening 14-24-year-olds are doing: Read More [PDF]

Perhaps iPods Aren’t Replacing Radio

October, 27 2008 | New York Times | by: Alex Mindlin | Larry Johnson

By most estimates, teenagers and young adults have abandoned radio listening in droves over the last decade...Paragon Media Strategies, reports that 14- to 24-year-olds mostly say their radio listening has increased over the last year or two, while they said the opposite last year. Read More [PDF]

New Media Affects Radio TSL and Could Reshape Radio

October, 27 2008 | FMQB | by: Larry Johnson |

The communications revolution is a major culprit in declining radio Time Spent Listening (TSL) over the past couple decades. Think of it as the consumer becoming the producer to the audio he/she listens to. Read More [PDF]

Study Finds Youth Embracing Traditional Radio

October, 27 2008 | WIRED | by: Eliot Van Buskirk |

Conventional wisdom holds that young people are turning away from traditional radio programming in favor of interactive webcasters and music they download and program for themselves. However, a Paragon Media Strategies study found that Americans aged 14 to 24 say they are listening to more radio now than they did a year or two ago. Read More [PDF]

Radio Gaining Audience -- but Not Ad Revenue

October, 20 2008 | Advertising Age | by: Andrew Hampp |

Radio has been right behind newspapers as the old-school medium most adversely affected by digital developments. New research, however, shows that radio is actually gaining audience, even in spite of its closest competitor, the iPod. A recent online study from Paragon... Read More [PDF]

RadioMilwaukee Takes 3rd “Best Station” Award in Its First 18 Months Since Launching

September, 15 2008 | | by: Milwaukee Magazine |

Paragon client RadioMilwaukee received its third local award in its first 18 months of existence. Milwaukee Magazine named WYMS “Best New Station” for 2008. Launched in February 2007, RadioMilwaukee has already received “Best Station” awards from both the Milwaukee Shepherd-Express readers’ poll and the Wisconsin Area Music Industry. If not unprecedented, these awards are nothing less than a glowing recognition from the community it serves that RadioMilwaukee is an asset worth championing. Read More [PDF]

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