Articles and Interviews

Perhaps iPods Aren’t Replacing Radio

October, 27 2008 | New York Times | by: Alex Mindlin | Larry Johnson

By most estimates, teenagers and young adults have abandoned radio listening in droves over the last decade...Paragon Media Strategies, reports that 14- to 24-year-olds mostly say their radio listening has increased over the last year or two, while they said the opposite last year. Read More [PDF]

New Media Affects Radio TSL and Could Reshape Radio

October, 27 2008 | FMQB | by: Larry Johnson |

The communications revolution is a major culprit in declining radio Time Spent Listening (TSL) over the past couple decades. Think of it as the consumer becoming the producer to the audio he/she listens to. Read More [PDF]

Study Finds Youth Embracing Traditional Radio

October, 27 2008 | WIRED | by: Eliot Van Buskirk |

Conventional wisdom holds that young people are turning away from traditional radio programming in favor of interactive webcasters and music they download and program for themselves. However, a Paragon Media Strategies study found that Americans aged 14 to 24 say they are listening to more radio now than they did a year or two ago. Read More [PDF]

Radio Gaining Audience -- but Not Ad Revenue

October, 20 2008 | Advertising Age | by: Andrew Hampp |

Radio has been right behind newspapers as the old-school medium most adversely affected by digital developments. New research, however, shows that radio is actually gaining audience, even in spite of its closest competitor, the iPod. A recent online study from Paragon... Read More [PDF]

RadioMilwaukee Takes 3rd “Best Station” Award in Its First 18 Months Since Launching

September, 15 2008 | | by: Milwaukee Magazine |

Paragon client RadioMilwaukee received its third local award in its first 18 months of existence. Milwaukee Magazine named WYMS “Best New Station” for 2008. Launched in February 2007, RadioMilwaukee has already received “Best Station” awards from both the Milwaukee Shepherd-Express readers’ poll and the Wisconsin Area Music Industry. If not unprecedented, these awards are nothing less than a glowing recognition from the community it serves that RadioMilwaukee is an asset worth championing. Read More [PDF]

Conclave Wrap-Up

July, 04 2008 | Radio & Records | by: R&R Staff Report | John Stevens

Performance Royalties, PPM, Technology Take Center Stage At Annual Learning Conference. Read More [PDF]

Understanding Listeners Under 30

June, 27 2008 | Radio & Records | by: Darnella Dunham |

Radio has taken a beating in recent years for not doing enough to appeal to younger listeners. However, Paragon Media Strategies' second annual Youth Radio and New Media Study shows that we're in the midst of turning around declining youth-listening trends. Read More [PDF]

Rock Radio's Resurgence

May, 01 2008 | FMQB | by: John Stevens |

Without question, we are in a strong cycle for Rock product. Many new bands and artists are emerging and both radio and audiences are taking notice. Read More [PDF]

Embracing Diversity

March, 28 2008 | Radio & Records | by: John Schoenberger | Mike Henry

Radio Milwaukee bridges rock and urban music in a bold public radio experiment...Dubbed 88Nine Radio Milwaukee, the station's mission was to help bridge the gap of people that call socially and economically challenged Milwaukee home. Read More [PDF]

Radio's New Rock Format

March, 24 2008 | Rolling Stone | by: Brian Hiatt |

In the tightly segmented world of commercial radio, the deep playlists of New York's newest rock station qualify as a minor miracle. Read More [PDF]

A New Rock Experience for New York

March, 21 2008 | Radio & Records | by: John Schoenberger | Mike Henry

On Feb., new adult rock station WRXP (101.9 RXP) arrived in the New York market, merging new music, classic rock, alternative and local rock into a mix the station is heralding as "the New York Rock Experience." Read More [PDF]

Broadcast Radio Needs To Take Risks Like WRXP's

February, 17 2008 | Newsday | by: Glenn Gamboa |

Radio - like its symbiotic partner, the music industry, and its mainstream brethren, broadcast television and newspapers - is in serious need of new ideas..."New York's Rock Experience" is a calculated risk that stations should be trying more often, one that could help lead radio back into the age of increased relevance. Read More [PDF]

How Emmis Secretly Launched The Next Great New York Rock Brand

February, 05 2008 | Emmis Edge | by: Emmis Communications |

This is where it all begins... and New York Rock Experience comes together. Along with the “gut feeling” inspiration of market need, long-term successful stations begin with thorough market research. The first call was to Mike Henry, CEO of Paragon Media Strategies. It was clear that New York was ready for a new rock station, and that the world was ready for a convergence within the genre…so Emmis started to assemble the most powerful product team in radio. Read More [PDF]

How Public Radio Looks In The PPM

February, 01 2008 | Radio & Records | by: John Schoenberger | Mike Henry & John Sutton

Among the potentially exciting things about Arbitron's Portable People Meter ratings service is that public radio stations are now included in the weekly and monthly market reports. Read More [PDF]

Future of Radio: Audience Surveillance

January, 11 2008 | Radio & Records | by: Paul Heine | John Stevens

Research: From futuristic tools that pinpoint what triggers tune-out to hybrid sampling techniques, here's where the radio research industry is heading. Read More [PDF]

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