Articles and Interviews

Rock Radio's Resurgence

May, 01 2008 | FMQB | by: John Stevens |

Without question, we are in a strong cycle for Rock product. Many new bands and artists are emerging and both radio and audiences are taking notice. Read More [PDF]

Embracing Diversity

March, 28 2008 | Radio & Records | by: John Schoenberger | Mike Henry

Radio Milwaukee bridges rock and urban music in a bold public radio experiment...Dubbed 88Nine Radio Milwaukee, the station's mission was to help bridge the gap of people that call socially and economically challenged Milwaukee home. Read More [PDF]

Radio's New Rock Format

March, 24 2008 | Rolling Stone | by: Brian Hiatt |

In the tightly segmented world of commercial radio, the deep playlists of New York's newest rock station qualify as a minor miracle. Read More [PDF]

A New Rock Experience for New York

March, 21 2008 | Radio & Records | by: John Schoenberger | Mike Henry

On Feb., new adult rock station WRXP (101.9 RXP) arrived in the New York market, merging new music, classic rock, alternative and local rock into a mix the station is heralding as "the New York Rock Experience." Read More [PDF]

Broadcast Radio Needs To Take Risks Like WRXP's

February, 17 2008 | Newsday | by: Glenn Gamboa |

Radio - like its symbiotic partner, the music industry, and its mainstream brethren, broadcast television and newspapers - is in serious need of new ideas..."New York's Rock Experience" is a calculated risk that stations should be trying more often, one that could help lead radio back into the age of increased relevance. Read More [PDF]

How Emmis Secretly Launched The Next Great New York Rock Brand

February, 05 2008 | Emmis Edge | by: Emmis Communications |

This is where it all begins... and New York Rock Experience comes together. Along with the “gut feeling” inspiration of market need, long-term successful stations begin with thorough market research. The first call was to Mike Henry, CEO of Paragon Media Strategies. It was clear that New York was ready for a new rock station, and that the world was ready for a convergence within the genre…so Emmis started to assemble the most powerful product team in radio. Read More [PDF]

How Public Radio Looks In The PPM

February, 01 2008 | Radio & Records | by: John Schoenberger | Mike Henry & John Sutton

Among the potentially exciting things about Arbitron's Portable People Meter ratings service is that public radio stations are now included in the weekly and monthly market reports. Read More [PDF]

Future of Radio: Audience Surveillance

January, 11 2008 | Radio & Records | by: Paul Heine | John Stevens

Research: From futuristic tools that pinpoint what triggers tune-out to hybrid sampling techniques, here's where the radio research industry is heading. Read More [PDF]

Mixmasters of Cool: Variety is What They Spin

December, 20 2007 | Current | by: Jeremy Egner | Mike Henry

...public radio’s eclectic-music stations, such as Seattle’s KEXP, WXPN in Philadelphia and the upstart RadioMilwaukee, as well as split-format outlets such as Austin’s KUT or KCRW in Santa Monica, Calif., strive to produce over and over for listeners every day by mixing a kaleidoscopic array of smart, talented acts in ways that make disparate artists sound natural when played side by side. Read More [PDF]

Milwaukee Startup Blazes ‘Third Path’ to Diversity

December, 18 2007 | Current | by: J. Mikel Ellcessor |

People have asked for something truly different, and they’ve been promised they’ll get it. What’s the hitch? It’s a public radio station. It’s in Milwaukee, a city with a majority African-American metro population and a racial divide that’s very wide. Read More [PDF]

The Idiot's Guide to Arbitron

December, 14 2007 | Radio & Records | by: Mike Henry |

For an industry that has often misunderstood research (at best) and frequently misuses research (at worst), it’s amazing to see the phenomenal level of inspection that radio is applying to Arbitron’s new Portable People Meter (PPM). Read More [PDF]

Radio’s Newest Strategy: Play a Hit, Again and Again

December, 03 2007 | New York Times | by: Jeff Leeds | Mike Henry

The amount of time people tune into radio during the course of a week has fallen by about 13 percent during the last decade, according to data from Arbitron, which measures ratings for the radio industry. Some analysts say that responding to the decline by repeating the big hits even more will set broadcasters on a path to losing listeners. Read More [PDF]

Top 10 Things We Learned This Year

November, 29 2007 | The Sands Report | by: Richard Sands | Mike Henry

Features the top 10 things we learned in the Sands Report this year (so far), including #1 from Paragon's Mike Henry. Read More [PDF]

Time for Radio to Make Lemonade

November, 28 2007 | Inside Radio | by: Mike Henry |

Okay, so Arbitron has moved back the rollout of PPM in all markets beyond Philadelphia and Houston. Is anyone really surprised?...On the surface, this is a catastrophe for radio. The entire industry and even Arbitron (at times) has made it clear that the diary methodology is inadequate and outdated, and now we have to sleep in the messy bed we made. Read More [PDF]

Radical Radio: Can a new free-form station succeed?

November, 01 2007 | The Milwaukee Magazine | by: Kevin Kosterman | Mike Henry

With a widly diverse playlist, 99Nine RadioMilwaukee ranges through decades of popular music, mixing soul, punk R&B, disco, rap and rock all in the same hour. the mix is the sort that some people may download onto their MP3 players. But is Milwaukee ready for iPod radio? Read More [PDF]

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