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So far Paragon has created 145 blog entries.

VuHaus Adds Colorado Showcase

Original story posted in: RainNews Date: March 10,2017 Written by: Anna Washenko VuHaus, a public media music video platform, announced a new partnership that will highlight Colorado radio stations. VuHaus has added a VuHaus Colorado page thanks to a collaboration with six public radio stations in the state that are part of the Colorado Music Strategy, a program aimed at increasing revenue for local musicians and music businesses. The stations showcased on the page are: KJAC-FM “The Colorado Sound” in Greeley-Ft. Collins KRCC-FM in Colorado Springs KSJD-FM in Cortez KVNF-FM in Paonia KSUT-FM in Durango KRFC-FM in Ft. Collins “The new Colorado page is unique to VuHaus in three ways,” VuHaus Brand Manager Mike Henry said. “This is the first time multiple stations have created a local page, and this is the first state-wide page. Also, this is the first instance where a local page has been funded by a foundation to promote local music. We look forward to more Colorado public radio stations coming aboard.” View original story on RainNews here. View press release here.

By | March 14th, 2017|Creation, Direction, Interactive, Press|0 Comments

Let ’em get high, let ’em get stoned

Original Story Posted in: Boulder Weekly Date: February 2, 2017 Written by: Sarah Haas In his line-in-the-sand 1966 album Blonde on Blonde, Bob Dylan sang “everyone must get stoned” on the track “Rainy Day Women #12 & 35.” In 1971, John Prine sang about escaping reality with a joint, chasing rainbows down one-way streets in “Illegal Smile.” In 1980, Muddy Waters sang, “Well, you know there should be no law on people that want to smoke a little dope,” in “Champagne and Reefer.” These are just some of the songs from the ’60s rock ‘n’ roll sound track of the hippie home that raised me, mixed into catalogs of songs that, on the surface at least, appeared to have nothing to do with marijuana. As I got older, I added other cannabis classics from other genres to my playlists from the likes of reggae kings Bob Marley, Peter Tosh and The Toyes or rap acts like Madvillain, Dr. Dre and Musical Youth. Of course you don’t need drugs to be creative or to get down with music. Regardless, there is an irrefutable relationship between marijuana and music that’s becoming all the more apparent as legalization unfolds. “Marijuana and music have shared the stage for many years,” says lifelong radio consultant Mike Henry. “Coming from, and still being in, the entertainment business I can say there has always been a strong connection between these two cultures — they are very naturally bonded.” […]

By | February 17th, 2017|Creation, Direction, Interactive|0 Comments

Shaking Things Up Part III: Millennials Aren’t Fooled

Original story posted in The Sands Report Date: January 26, 2017 Written by: Richard Sands “Last week we met Mike Henry, owner and CEO of Paragon Media Strategies, a firm which provides consulting and research to content providers. Mike talked about a study he did for the NAB ten years ago on millennials, and how radio was missing the boat with this key demo. Fast forward to today, and guess what? Radio is still losing this important group. Alt’s primary demo feels radio is more for their parents, not them, and they expect something different from radio. Let’s pick up where we left off. […]

By | January 27th, 2017|Creation, Direction, Intelligence, Interactive|0 Comments

Shaking Things Up Part II: Millennials Aren’t Happy

Original story posted in The Sands Report Date: January 19, 2017 Written by: Richard Sands “We got things off to a rocking start last week with ten suggestions for things you can do to shake things up at your station in 2017. This week, Mike Henry, the owner and CEO of Paragon Media Strategies, checks in with some more sparks to help light a fire under the format. If you’re not familiar with Mike, he began his career in 1979 in the heat of the college radio era in Athens, Geor­gia, and continued on that path to help create the Alt and Triple A formats in the ‘80s and ‘90s. Today’s topic? Millennials! […]

By | January 20th, 2017|Creation, Direction, Intelligence, Interactive|0 Comments