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So far Paragon has created 148 blog entries.

Music Format Highlighting Hip-hop, Other Genres Seeks Home on Public Radio

Original story posted on: Current Date: 08-17-17 Written by: Mike Janssen, Digital Editor Hip-hop and R&B could become staples on public radio, or at least more widespread, if a new CPB-backed format catches on among stations looking to change up their programming. Under development for more than a year, the format is now poised for wider adoption. CPB is looking for a consultant and up to three stations to collaborate on creating and testing the format over a two-year period starting no later than October. Dance, hip-hop, R&B and indie rock will be the musical mainstays of what CPB is calling Urban Alternative, “an innovative approach to attracting younger, multicultural audiences to public media.” Some noncommercial stations already air hip-hop, dance and R&B. But few have based their entire sound, audience and identity on those genres. More often, listeners may come across a hip-hop show wedged in among an eclectic mix of other styles on a college or community station. One exception is Chicago Public Radio’s Vocalo, which has gone all-in on a format that is serving as a template for the new Urban Alternative. Its audience can hear lesser-known local acts alongside a bevy of big names like Beyonce, The Roots and Janet Jackson. Some shows on noncommercial stations are “emblematic of what this format would be — an underground hip-hop or mix show,” said Silvia Rivera, Vocalo’s managing director. “But there’s never been an effort to make it an entire format.” Last year, CPB gave Vocalo and Chicago Public Radio $450,000 to further develop the Urban Alternative format with insights from market research and focus groups with listeners. Two stations licensed to historically black colleges, Baltimore’s WEAA and WNSB in Norfolk, Va., also participated [...]

By | August 18th, 2017|Creation, Interactive|0 Comments

NonCOMM recap: A conversation on community-building

Original Story Posted on: WXPN The Key Date: May 18, 2017 Written by: Megan Cooper A major part of being a public radio station is connecting with the public. This morning at NonCOMM, Mike Henry from Paragon Media Strategies hosted the panel “Walking The Walk and Talking The Talk – Acting and Branding Local,” which featured conversations between Matt Reilly from KUTX Austin , Benji McPhail from The Colorado Sound, and Jordan Lee from Radio Milwaukee. These three industry pros sat down to discuss the various challenges, and also major advantages, to running successful noncommercial stations grounded in locality. Since each panelist represented stations varying widely in age, location, and background, each provided fresh and helpful perspectives from different stages in the industry. Riley from KUTX served as the radio vet, and gave insights into working with an established, well-recognized organization; McPhail of The Colorado Sound discussed the struggles and strategies for building up a completely brand new organization, and Lee from Radio Milwaukee gave a behind-the-scenes look into a fairly new, but quickly rising station. Though the panelists varied across the board in a number of ways, one element remained constant: the importance of community. Radio Milwaukee’s Jordan Lee especially emphasized this fact, as he described the unbreakable link between music and community, and how important it is in bringing people from all backgrounds together and create actual lasting social impact amongst its fans. Lee gave background into Milwaukee’s very segregated population, and how Radio Milwaukee’s active and intentional inclusion of a wide catalogue of diverse artists and genres has had the effect of enacting a real social impact on the community. KUTX Austin’s Matt Riley and The Colorado Sound’s Benji McPhail also spoke on the importance of including and strengthening all parts [...]

By | June 2nd, 2017|Creation, Direction, Interactive|0 Comments

Nevada Public Radio Launches New “Discover Music” Station

Reno Radio Personality Willobee Carlan signs on Reno, NV (April 11, 2017) – NV89 – Nevada Public Radio’s (NVPR) music discovery channel with no commercials – is now live on 89.1 FM in Reno, online at NV89.org and on social media @NV89Radio and #HelloNV89. The public radio station is a champion of emerging artists and Nevada musicians who will be the stars of tomorrow, as well as established artists with a history of creating compelling music from recent years. NV89 airs NPR’s World Café and will be affiliated with the VuHaus video platform to stay connected with national musical tastemakers. Along with music, NVPR’s news magazine “State of Nevada” will air weekdays at 9am. […]

By | April 13th, 2017|Creation, Direction, Interactive, Press|0 Comments

VuHaus Adds Colorado Showcase

Original story posted in: RainNews Date: March 10,2017 Written by: Anna Washenko VuHaus, a public media music video platform, announced a new partnership that will highlight Colorado radio stations. VuHaus has added a VuHaus Colorado page thanks to a collaboration with six public radio stations in the state that are part of the Colorado Music Strategy, a program aimed at increasing revenue for local musicians and music businesses. The stations showcased on the page are: KJAC-FM “The Colorado Sound” in Greeley-Ft. Collins KRCC-FM in Colorado Springs KSJD-FM in Cortez KVNF-FM in Paonia KSUT-FM in Durango KRFC-FM in Ft. Collins “The new Colorado page is unique to VuHaus in three ways,” VuHaus Brand Manager Mike Henry said. “This is the first time multiple stations have created a local page, and this is the first state-wide page. Also, this is the first instance where a local page has been funded by a foundation to promote local music. We look forward to more Colorado public radio stations coming aboard.” View original story on RainNews here. View press release here.

By | March 14th, 2017|Creation, Direction, Interactive, Press|0 Comments