Recently I blogged about the possibility of Nielsen using their People Meter (PPM) technology to measure both television and radio, thus providing a much-needed increase to the PPM radio sample size. But, what about capturing who listens to radio programs on all platforms? Nielsen’s public proclamations say that’s their goal. (more…)
In new Nielsen ratings data compiled by Paragon and released at the Public Radio Program Directors Conference last week in Portland, stations in the emergent “Music Discovery” format on non-commercial radio passed two million listeners and show remarkable growth in just the past eight months. KCMP “The Current” in Minneapolis has the highest share ever recorded in the format with a 4.3 share (6+ listeners). WFUV in New York has the largest total audience listenership ever recorded in the format with over 415,000 weekly listeners. Total listening among rated pubradio Triple A and Indie Rock stations now exceeds 2.2 million listeners. Download the full report here. (more…)
Today at the Public Radio Program Directors Conference in Portland, PRPD and Paragon released the results of the first national study on pubradio Music Discovery listeners. The study was commissioned and underwritten by the PRPD to recognize the growing clout of contemporary music stations on public radio.
The exclusive results can be accessed by PRPD member stations at www.prpd.org after the conclusion of the conference, and will be released to the public at a later date. With continued station cooperation, the hope is that this the first in an annual series of listener studies for the burgeoning pubradio format. (more…)