Peabody Gratitude

As executive producers of the public radio series “Inside the National Recording Registry”, Media Mechanics and The Library of Congress were honored with the prestigious 2012 Peabody Award this past Monday in New York.  Ben Manilla and Paul Marzsalek are my partners in Media Mechanics.

Ben’s production house, BMPaudio, produces the series and deserves most, if not all, of the credit.  Ben and Paul were instrumental in landing the series on Studio 360 in partnership with the Library of Congress. (more…)

By |May 30th, 2013|Creation, Direction, Press|0 Comments
Read More

Digital’s Demographic Divide

There are a couple slides in Arbitron’s “The Infinite Dial 2013” that leap out of the PowerPoint presentation.  These slides show a gaping demographic digital divide…a divide that may explain why some radio operators have been slow to benefit from the social media explosion. (more…)

By |May 6th, 2013|Intelligence, Interactive|1 Comment
Read More

Radio’s Streaming Secret

Coming out of the NAB Convention in Las Vegas a few weeks ago, one of the interesting story lines is the number of radio stations and groups that are now streaming or now considering streaming their broadcast signal.  That means these companies are no longer covering the broadcast advertising in the stream with stream-only ads.  Apparently, simply airing the broadcast on the stream is now modus operandi for many except the very largest groups that continue to air non-broadcast streams and continue to do stream-only ad replacements.  Further, there is a rumor that SAG/AFTRA policy that requires ad replacements within the stream may formally change.  (more…)

By |April 29th, 2013|Intelligence, Interactive|0 Comments
Read More
  • New-ratings-data
    Permalink Gallery

    A Call for Larger PPM Panel Sizes…And Better Data via Interactive Radio

A Call for Larger PPM Panel Sizes…And Better Data via Interactive Radio

For the umpteenth time, a Paragon client provided this recurring story:  Ratings were flying high and then all of sudden they dipped…without any programming or changes in the market.  The Arbitron rep assures the client that they’ve done nothing wrong, and in fact, urges the client to not take the ratings to heart since they are merely a result of PPM panel changes.

As a radio programmer, or in my case as a consultant to programmers, what are we supposed to do?  According to the Arbitron rep, the answer is “nothing.”  Just hold tight until the panel changes again, and whatever you do, don’t react.   Uhhh…OK…I guess. (more…)

By |April 24th, 2013|Intelligence, Interactive|0 Comments
Read More