L.A. Ratings Recall Illuminate Overall PPM Problems

The Nielsen recall of the April Los Angels Portable People Meter (PPM) ratings provides an opportunity to talk about what radio researchers and consultants know to be the shortcomings of the PPM sample. (more…)

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    PubRadio “Music Discovery” Stations Gain More National Attention

PubRadio “Music Discovery” Stations Gain More National Attention

Today Paste ran a list of the top 10 “music discovery” public radio stations in the country, and their list is as wonderfully eclectic as the format itself. In their article, “Top 10 Public Radio Stations You Wish Were in Your Town,” Paste bestowed the awards to a range of super local radio station from Boone, NC to New York and LA. They even included one AM station!

Here’s the Paste countdown: (more…)

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    CPB Funds New Video Platform for Music Discovery; Mike Henry is Creative Advisor

CPB Funds New Video Platform for Music Discovery; Mike Henry is Creative Advisor

PHILADELPHIA –May 15, 2014 — The Corporation for Public Broadcasting today announced a $750,000 grant for a historic collaboration between five public media stations to build a new, national, online music video showcase featuring exclusive live performances of new and emerging bands.

Code named the “Music X Project,” this service plans to launch by the end of 2014. The five founding stations are KCRW in Los Angeles, KTBG in Kansas City, KUTX in Austin, WFUV in New York City, and WXPN in Philadelphia.

Public radio stations are often the first stop for new artists and pioneering performers. They provide both a powerful platform and a deep relationship with a music-loving audience. Joining forces and sharing music video content in one place will be a better service to both the audience and the artists.

“As the arts and cultural voice of their communities, public media stations have always been discovery channels for emerging talent,” said Kansas City Public Television and KTBG CEO Kliff Kuehl, who is the fiscal agent of the CPB grant and a founding partner station of the Music X Project. “By showcasing our local artists on Music X, we can create a continual and curated source of never-before-seen music performances for national audiences.” (more…)

By |May 15th, 2014|Press|0 Comments

Mike Henry unveils Triple A PD Opinion at Non-COMMvention

This week at the Non-COMMvention in Philadelphia, Mike Henry unveiled new research on the profiles of non-commercial Triple A stations. In a first-ever survey of pubradio Triple A program directors (sponsored by the Public Radio Program Directors Association), Paragon examined their target audience, local and national content, local mission, new digital platforms, and their interest in moving forward as a peer group to help each other.

Here is a brief overview of the panel:

Music discovery, supporting the local music scene, and community service are key elements of Non-commercial Triple A stations’ missions and are seen as key values for the format
Stations air local music in both regular rotation and during specialty shows.  The majority of local music programming features live air talent.
Non-commercial Triple A’s target audience is concentrated in the 25-54 demo, with an even male/female target
PDs are interested in national branding opportunities for the Triple A/Indie Rock format
Non-commercial Triple A station PDs show strong interest in participating in future PRPD-sponsored research surveys and peer events at national conventions
Digital and social media platform use is strong among non-commercial Triple A stations
Audience metrics are not universally available to this group of stations

View report here

View PDF here