Over-the-air (terrestrial radio) stations and services like Pandora offer free audio programming. Yet, satellite radio thrives: people are willing to shell out a few bucks a month for satellite radio. Why? Music services like Pandora are interesting. Pandora is easy to use. However, the listener can tire of the occasions when he/she is regularly clicking the thumbs-down button. Pandora’s music genome project is fascinating, yet ultimately someone is programming it behind the curtain. Despite all Pandora’s negotiations for music licensing, Pandora still doesn’t turn a profit. And, after too many thumbs down clicks, the listener loses control of the music for the day. This loss of control comes from music licensing considerations. So Pandora, despite being very user-friendly, still requires a modicum of work and sometimes leaves the listener unsatisfied. With the installation of Sirius XM in cars, people are introduced to a world of literally hundreds of well-thought-out stations. The only effort the user has to do is change channels from a carefully designed list of formats. One could argue that the playlists/rotation are too short, but hey you’re only in the car for a limited period of time. Spotify is less rigid than Pandora and is more of a true music discovery experience. In addition to songs and artist catalogs, Spotify offers playlists from known publishers, including radio stations. Their weekly new Discovery songs feature is well-known and heavily used. However, Spotify’s platform is not user-friendly and can be clunky to navigate. Read more from this series: Part 1: Satellite Radio…A Way Forward among a Myriad of Platforms Part 2: Terrestrial Radio’s Reaction to Satellite Radio
Today, Satellite radio has a strong foothold in the audio listening landscape. Well over 10% of Americans listen to satellite radio during a given week. How did terrestrial radio react to the advent of satellite radio and other audio competitors? Seeing an oncoming competitor, terrestrial radio hastily seized on HD radio. Licensees of frequencies on the FM band could expand the number of stations they already owned. Program Directors were asked to come up with one or two additional stations sometimes within a week or two. HD radio has been a dud because people didn’t purchase HD radios. Also, the use of HD radio stations via the internet rarely finds its way into ratings measurement. The best hope for HD radio may be that a few of those channels are on the satellite radio HD band. Read Part 1 - Satellite Radio…A Way Forward among a Myriad of Platforms
Satellite radio is fascinating. Of all the different platforms from which an individual can obtain and hear music, satellite radio is among the more viable and instructive. When satellite radio first came out, I was skeptical. It appeared to be a black hole for investors. Why would people pay for something that over-the-air (terrestrial radio) already provided for free and with convenience? Yet, whenever I spoke with a satellite subscriber, they would sing the praises of satellite radio. At first I thought these subscribers were outliers, but then I began to research satellite radio. Currently there are 31.3 million subscribers according to a Forbes article dated February 16, 2017. Granted there are the free riders who get satellite radio for free for a few months when they purchase a vehicle. Nonetheless, there are over 26 million self-pay satellite subscribers. Factor in that more than just the subscribing person in the family use the car, and there are more actual listeners. A conservative estimate is that 10% of the U.S. population listens to satellite radio in an average week, and that percentage could be significantly larger. When I first started researching satellite radio, 9% of Americans listened to satellite radio in a given week. So listener trends are up. And, Sirius XM actually posts a profit for investors; something other music platforms have found elusive. We’ll explore different aspects of satellite radio in upcoming blogs.
Original story posted on All Access Date: January 30, 2018 VuHaus has announced the addition of its newest affiliate, Nevada Public Radio’s Triple A KVNV (NV89)/Reno. The station joins 21 other influential public media stations that showcase their music video content at VuHaus.com. NV89 will curate a new VuHaus Reno/Las Vegas page. “NV89’s partnership with VuHaus will allow us to better connect with our audience through the music being created here in Reno, Las Vegas and throughout Nevada,” said OM/PDF Willobee Carlan. “VuHaus adds another eclectic music partner to the mix with NV89,” stated VuHaus Brand Manager Mike Henry. “Willobee Carlan programs the music on NV89 like no other station in the country, so the video content that NV89 will bring to VuHaus promises to be equally compelling.” View Press Release here.