Radio Milwaukee Throws Down a 10 Spot

Radio Milwaukee (WYMS-FM) recently celebrated their 10th anniversary by doubling down on local music.  Featuring over 700 songs from over 600 Milwaukee artists, the new 414Music.fm channel uses 88Nine’s HD2 frequency to air online and on the station’s mobile app.  Over 100 bands have used the station website to upload their music for consideration.  Milwaukee bands on the channel includes Violent Femmes, Citizen King, Coo Coo Cal, Field Report, Ish Darr, Trapper Schoepp, Naima Adedapo, Vinyl Theater, Willy Porter, GGOOLLDD, WebsterX, Paul Cebar  and the late Al Jarreau.” The “414MUSIC.fm Worldwide Debut” is a special offer to established Milwaukee artists to debut new songs on the stream and on the FM at the same time.  The featured debut gets 12 plays in one day on the stream, in addition to 2 plays on the 88Nine signal.  Radio Milwaukee also posts a blog that links to the artist page and any platforms that stream the debut track.  The FM station promotes the local channel when it plays local music, and the local channel promotes back to 88.9 FM.  414Music.fm launched with a custom imaging package and station voices, and will be a training ground for local students. […]

By | July 13th, 2017|Creation, Interactive|0 Comments

NonCOMM recap: A conversation on community-building

Original Story Posted on: WXPN The Key Date: May 18, 2017 Written by: Megan Cooper A major part of being a public radio station is connecting with the public. This morning at NonCOMM, Mike Henry from Paragon Media Strategies hosted the panel “Walking The Walk and Talking The Talk – Acting and Branding Local,” which featured conversations between Matt Reilly from KUTX Austin , Benji McPhail from The Colorado Sound, and Jordan Lee from Radio Milwaukee. These three industry pros sat down to discuss the various challenges, and also major advantages, to running successful noncommercial stations grounded in locality. Since each panelist represented stations varying widely in age, location, and background, each provided fresh and helpful perspectives from different stages in the industry. Riley from KUTX served as the radio vet, and gave insights into working with an established, well-recognized organization; McPhail of The Colorado Sound discussed the struggles and strategies for building up a completely brand new organization, and Lee from Radio Milwaukee gave a behind-the-scenes look into a fairly new, but quickly rising station. Though the panelists varied across the board in a number of ways, one element remained constant: the importance of community. Radio Milwaukee’s Jordan Lee especially emphasized this fact, as he described the unbreakable link between music and community, and how important it is in bringing people from all backgrounds together and create actual lasting social impact amongst its fans. Lee gave background into Milwaukee’s very segregated population, and how Radio Milwaukee’s active and intentional inclusion of a wide catalogue of diverse artists and genres has had the effect of enacting a real social impact on the community. KUTX Austin’s Matt Riley and The Colorado Sound’s Benji McPhail also spoke on the importance of including and strengthening all parts [...]

By | June 2nd, 2017|Creation, Direction, Interactive|0 Comments

Nevada Public Radio Launches New “Discover Music” Station

Reno Radio Personality Willobee Carlan signs on Reno, NV (April 11, 2017) – NV89 – Nevada Public Radio’s (NVPR) music discovery channel with no commercials – is now live on 89.1 FM in Reno, online at NV89.org and on social media @NV89Radio and #HelloNV89. The public radio station is a champion of emerging artists and Nevada musicians who will be the stars of tomorrow, as well as established artists with a history of creating compelling music from recent years. NV89 airs NPR’s World Café and will be affiliated with the VuHaus video platform to stay connected with national musical tastemakers. Along with music, NVPR’s news magazine “State of Nevada” will air weekdays at 9am. […]

By | April 13th, 2017|Creation, Direction, Interactive, Press|0 Comments

SXSW Panel – “Alternative Radio: Balancing the Art of Music Discovery vs. Playing the Hits”

SXSW is always a big circus, and this year was no different. But, there is also important business to be covered in the actual convention part of SXSW. Last Friday, I moderated a panel focused on the Alternative radio format. The panel, “Alternative Radio: Balancing the Art of Music Discovery vs. Playing the Hits,” focused on music discovery at two levels. First, how do Alternative program directors discover new music in non-traditional terms? Second, how do Alternative PDs provide listeners with their own music discovery when listening to their stations? […]

By | March 23rd, 2017|Direction, Interactive|0 Comments