HD Radio Thrashes Around

A firm called DTS has bought consolidated licensing and companies owning intellectual property rights to HD radio thus competing with iBiquity in this arena  (Tom Taylor 9/3/15).  Although they appear to have creative distribution ideas, I wonder if they’ve bought a creature that’s thrashing around in its last death throes. (more…)

Talent Trumps All

Donald Trump is pushing the art of being a shock jock to new heights. Politics aside, Trump has turned political logic upside down and has taught old politicians that everything they thought was true is no longer true. It’s not because of what he stands for (“cray-cray” is the term in our house), it’s what he says and how he says it.

How does he do it? (more…)

By |September 9th, 2015|Intelligence|0 Comments

Paragon Supports Third Party Review of Voltair

Research Director Inc. claims to have identified Voltair users and tracked their Portable People Meter (PPM) ratings increases. (See story here). According to Research Director Inc., Voltair—in their limited sample—significantly increased PPM ratings. This observation directly contradicts Nielsen’s assertions that Voltair has little if any impact on ratings. What should be done? (more…)

Nielsen Flunks “Let’s Make a Deal”

Nielsen’s webinar on July 21st addressing the Voltair issue was very well done. The lab experiments Nielsen presented establish the ground rules for validly measuring a radio station’s encoded signals in the Portable People Meter (PPM) system. Yet, in the end, Nielsen is playing “Let’s Make a Deal” with radio receiving booby prizes behind all three doors.