• WNKU-logo-11-09-15
    Permalink Gallery

    “DISCOVERING MUSIC: WNKU targets more listeners with new format”

“DISCOVERING MUSIC: WNKU targets more listeners with new format”

Evolving a public radio music station is never easy, but often very rewarding for stations that choose to do so.  In the past few years, I’ve been fortunate to help guide WFUV/New York, KUTX/Austin, KXT/Dallas, The Bridge in Kansas City and other public radio stations into a “Music Discovery” format and market position.  These stations have chosen to play more new music, focus more heavily on the local music and the local scene, and local air talent who serve as guides for an enjoyable music discovery experience.  These stations are curators for a unique local music discovery experience that make them special and define their very existence.

The latest pubic station to take the plunge is WNKU-FM in Cincinnati.  With one of the biggest coverage signals around, a new general manager (Sean O’Mealy), PD (John McGue) and APD/MD (Liz Felix), and a supportive license-holder in the University of Northern Kentucky, WNKU started making music format changes at the beginning of 2015.  The new music format officially kicked in around September, and WNKU was just rewarded with their biggest fund drive EVER with a large number of new members.  Here is a new article that shares their experiences: (more…)

By |November 10th, 2015|Creation|0 Comments

HD Radio Thrashes Around

A firm called DTS has bought consolidated licensing and companies owning intellectual property rights to HD radio thus competing with iBiquity in this arena  (Tom Taylor 9/3/15).  Although they appear to have creative distribution ideas, I wonder if they’ve bought a creature that’s thrashing around in its last death throes. (more…)

Talent Trumps All

Donald Trump is pushing the art of being a shock jock to new heights. Politics aside, Trump has turned political logic upside down and has taught old politicians that everything they thought was true is no longer true. It’s not because of what he stands for (“cray-cray” is the term in our house), it’s what he says and how he says it.

How does he do it? (more…)

By |September 9th, 2015|Intelligence|0 Comments

Paragon Supports Third Party Review of Voltair

Research Director Inc. claims to have identified Voltair users and tracked their Portable People Meter (PPM) ratings increases. (See story here). According to Research Director Inc., Voltair—in their limited sample—significantly increased PPM ratings. This observation directly contradicts Nielsen’s assertions that Voltair has little if any impact on ratings. What should be done? (more…)