Case Studies

Media Consulting
Media & Content Strategy
In the late 1990s and early 2000s, Mike consulted Sony on their first ever New Media venture in America called eMarker. Sony’s eMarker was a key chain sized device that allowed radio listeners to tag on air content for later review and even purchase. Well ahead of its time, Sony’s eMarker was akin to T-Vo for radio.

Mike worked directly with eMarker management and investors to refine the process for radio. Mike served as Sony’s eyes, ears and brain for the radio industry. He also critiqued and improved Sony’s technical infrastructure from a consumer-interface standpoint. Radio station promotions were created and executed featuring the eMarker, which drew national attention to the new service and a glimpse into a programmable digital media future.

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