- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- New Media Technologies & Integration
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Syndication & Distribution
- Video Production
- Website
Fundraising & Membership
Our experts help stations develop annual growth goals in direct mail, web-based fundraising, telemarketing, and on-air fund drives using industry and internal benchmarks. Strategic plans are developed to meet annual growth goals by improving monthly results for core revenue streams.“The Paragon Consulting Network can help public radio stations reduce the amount of on-air fundraising needed to meet annual net revenue and donor goals. ”
About our Consultant:
John Sutton
John Sutton is President of John Sutton & Associates (JSA). He brings more than 30 years of diverse commercial and public radio experience to his clients. He is the former director of Audience Research at National Public Radio. He authored several major audience and fundraising studies in public radio and helped develop several public radio audience and fundraising analysis tools. Sutton provides the tools, materials, and training needed to meet those goals including:- Direct mail letters
- Web and email copy
- Staff training for annual fundraising plans
- On-air spots and promos to support fundraising
- Planning and appropriate goal setting for on-air fund drives
- Planning and support materials for on-air fund drives
- Staff training for on-air fund drives
- On-site producing support for fund drives
Sutton provides follow-up analyses of all work and recommendations to help clients continue their success. JSA Associate Sonja Lee is also available to provide many of JSA’s Fundraising and Membership services.
Client Testimonial
The Current has always been a unique station, and Mike really respected that. There were no paint by number mandates, just good ideas to help us reach our goals while staying true to our vision.
Steve Nelson
Program Director
Minnesota Public Radio News
Program Director
The Current (former)
Our Clients
Site by: - Consulting Network
- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- New Media Technologies & Integration
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Syndication & Distribution
- Video Production
- Website