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Fundraising & Membership

Our experts help stations develop annual growth goals in direct mail, web-based fundraising, telemarketing, and on-air fund drives using industry and internal benchmarks. Strategic plans are developed to meet annual growth goals by improving monthly results for core revenue streams.

“The Paragon Consulting Network can help public radio stations reduce the amount of on-air fundraising needed to meet annual net revenue and donor goals. ”

About our Consultant:

John Sutton

John Sutton is President of John Sutton & Associates (JSA). He brings more than 30 years of diverse commercial and public radio experience to his clients. He is the former director of Audience Research at National Public Radio. He authored several major audience and fundraising studies in public radio and helped develop several public radio audience and fundraising analysis tools. Sutton provides the tools, materials, and training needed to meet those goals including:
  • Direct mail letters
  • Web and email copy
  • Staff training for annual fundraising plans
  • On-air spots and promos to support fundraising
  • Planning and appropriate goal setting for on-air fund drives
  • Planning and support materials for on-air fund drives
  • Staff training for on-air fund drives
  • On-site producing support for fund drives

Sutton provides follow-up analyses of all work and recommendations to help clients continue their success. JSA Associate Sonja Lee is also available to provide many of JSA’s Fundraising and Membership services.

Client Testimonial

Mike Henry has been a valued strategic partner for Rogers Media - Radio division since 1990. During that time Rogers has grown from 2 radio stations to 51 stations from Coast to Coast. During that time our format portfolio has multiplied including the introduction of Canada's first All New Station. Mike and his expert team at Paragon have provided critical audience research and strategic planning recommendations to help Rogers create new formats, including JACK, and have been a valued partner in all of our markets.

Gary L. Miles
President/CEO
Rogers Media - Radio (former)

Our Clients

Our Clients