- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- New Media Technologies & Integration
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Social Media Marketing
- Syndication & Distribution
- Video Production
- Website
Fundraising & Membership
Our experts help stations develop annual growth goals in direct mail, web-based fundraising, telemarketing, and on-air fund drives using industry and internal benchmarks. Strategic plans are developed to meet annual growth goals by improving monthly results for core revenue streams.
“The Paragon Consulting Network can help public radio stations reduce the amount of on-air fundraising needed to meet annual net revenue and donor goals. ”
About our Consultant:
John Sutton
John Sutton is President of John Sutton & Associates (JSA). He brings more than 30 years of diverse commercial and public radio experience to his clients. He is the former director of Audience Research at National Public Radio. He authored several major audience and fundraising studies in public radio and helped develop several public radio audience and fundraising analysis tools. Sutton provides the tools, materials, and training needed to meet those goals including:- Direct mail letters
- Web and email copy
- Staff training for annual fundraising plans
- On-air spots and promos to support fundraising
- Planning and appropriate goal setting for on-air fund drives
- Planning and support materials for on-air fund drives
- Staff training for on-air fund drives
- On-site producing support for fund drives
Sutton provides follow-up analyses of all work and recommendations to help clients continue their success. JSA Associate Sonja Lee is also available to provide many of JSA’s Fundraising and Membership services.
Client Testimonial
Mike Henry and his entire team do great research, but that's expected - what's over and above is their true desire to help you use your research to maximize your ratings and revenue
Paragon knows how to pull the right information out of radio listeners and the right way to boil it down to what really matters for your future growth
Bruce Gilbert
CEO
Red Zebra Broadcasting
General Manager
ESPN Radio (former)
Our Clients
Site by: - Consulting Network
- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- New Media Technologies & Integration
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Social Media Marketing
- Syndication & Distribution
- Video Production
- Website