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Audience Relationship Marketing

Having a thorough understanding of Audience Relationship Marketing, we help you define and implement programs designed to increase your competitive advantage and profitability.

“Our experts help you discover and implement new programs to increase non-traditional revenue streams. An integrated audience-driven marketing approach is critical for success in today’s marketplace.”

About Our Consultant:

Lori Dillé

Lori is a successful marketing professional with over 20 years of consumer marketing program and team management experience. She has worked in broadcast media, financial services, consumer products industries and more. She has also guided non-profit and international clients towards Audience Relationship Marketing success. Her expertise includes:

  • Integrated Marketing Strategy
  • Online Community Building
  • Audience Retention & Loyalty
  • Database Marketing & Analytics
  • Audience Segmentation
  • Online Marketing and Advertising
  • E-mail Marketing
  • Website Traffic, Usability and Conversions

Client Testimonial

Mike Henry and his entire team do great research, but that's expected - what's over and above is their true desire to help you use your research to maximize your ratings and revenue

Paragon knows how to pull the right information out of radio listeners and the right way to boil it down to what really matters for your future growth

Bruce Gilbert
CEO
Red Zebra Broadcasting

General Manager
ESPN Radio (former)

Our Clients

Our Clients