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Audience Relationship Marketing

Having a thorough understanding of Audience Relationship Marketing, we help you define and implement programs designed to increase your competitive advantage and profitability.

“Our experts help you discover and implement new programs to increase non-traditional revenue streams. An integrated audience-driven marketing approach is critical for success in today’s marketplace.”

About Our Consultant:

Lori Dillé

Lori is a successful marketing professional with over 20 years of consumer marketing program and team management experience. She has worked in broadcast media, financial services, consumer products industries and more. She has also guided non-profit and international clients towards Audience Relationship Marketing success. Her expertise includes:

  • Integrated Marketing Strategy
  • Online Community Building
  • Audience Retention & Loyalty
  • Database Marketing & Analytics
  • Audience Segmentation
  • Online Marketing and Advertising
  • E-mail Marketing
  • Website Traffic, Usability and Conversions

Client Testimonial

Mike Henry has been a valued strategic partner for Rogers Media - Radio division since 1990. During that time Rogers has grown from 2 radio stations to 51 stations from Coast to Coast. During that time our format portfolio has multiplied including the introduction of Canada's first All New Station. Mike and his expert team at Paragon have provided critical audience research and strategic planning recommendations to help Rogers create new formats, including JACK, and have been a valued partner in all of our markets.

Gary L. Miles
President/CEO
Rogers Media - Radio (former)

Our Clients

Our Clients