- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- New Media Technologies & Integration
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Social Media Marketing
- Syndication & Distribution
- Video Production
- Website
Mass Marketing
A successful media venture doesn’t end with good content, it’s just starts there. It ends with TV, radio, print and billboard campaigns…the staples of mass marketing…which are a critical aspect to the introduction of new media choices and to the growth of mature media outlets.
“Paragon Consulting Network consultants have built marketing plans for all types of media for decades, and we understand the critical nature of a marketing strategy inside the larger master strategy. ”
About Our Consultants:
Mike Henry
Mike’s marketing IQ is a big reason why so many Paragon clients have been successful. The marketing strategies that he has helped created for all clients provide the “zing” required to launch new content or relaunch mature content to the marketplace. For examples, Mike created the NPR News brand for National Public Radio. He helped develop the revolutionary “Jack FM” brand that spawned an entirely new way of marketing and positioning radio stations (meet “Bob,” “Mike,” “Charlie” and all the other “name” marketing strategies). And he helped Country Music Television (CMT) re-brand the entire channel, from set design and talent to the entire look and feel of the channel. Mike is also a partner in Media Mechanics, a multiplatform production company.
Michael Reid
Bio Coming Soon
Client Testimonial
Paragon Media Strategies has been an integral part of the design and implementation of a weekly radio show for the National Association of REALTORS®. Paragon provided both outstanding research and a perspective on the world of radio broadcasting that helped us identify everything from the topics to the host. We look forward to the next phase of studies conducted by Paragon Media Strategies that will assure continued success for the National Association of REALTORS® weekly radio program.
Frank Sibley
Senior Vice President
National Association of REALTORS®
Our Clients
Site by: - Consulting Network
- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- New Media Technologies & Integration
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Social Media Marketing
- Syndication & Distribution
- Video Production
- Website