Mass Marketing
A successful media venture doesn’t end with good content, it’s just starts there. It ends with TV, radio, print and billboard campaigns…the staples of mass marketing…which are a critical aspect to the introduction of new media choices and to the growth of mature media outlets.“Paragon Consulting Network consultants have built marketing plans for all types of media for decades, and we understand the critical nature of a marketing strategy inside the larger master strategy. ”
About Our Consultants:
Mike Henry
Mike’s marketing IQ is a big reason why so many Paragon clients have been successful. The marketing strategies that he has helped created for all clients provide the “zing” required to launch new content or relaunch mature content to the marketplace. For examples, Mike created the NPR News brand for National Public Radio. He helped develop the revolutionary “Jack FM” brand that spawned an entirely new way of marketing and positioning radio stations (meet “Bob,” “Mike,” “Charlie” and all the other “name” marketing strategies). And he helped Country Music Television (CMT) re-brand the entire channel, from set design and talent to the entire look and feel of the channel. Mike is also a partner in Media Mechanics, a multiplatform production company.
Michael Reid
Bio Coming Soon
Client Testimonial
The team at Paragon Media Strategies helped guide us every step of the way. From pre-launch market research to format design and execution both on air and on line, even staff training...they were there...rolling up their sleeves, getting dirty...and helping us create a successful brand.
Vicki Mann
Station Manager
88nine RadioMilwaukee
Our Clients
- Consulting Network
- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- New Media Technologies & Integration
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Syndication & Distribution
- Video Production
- Website
