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Online and Offline Integrated Marketing

An Integrated Marketing Strategy will allow you to maximize existing programs while introducing new opportunities to drive non-traditional revenue streams, propelling you above your competition.

“Our consultants help you develop and achieve a successful online and offline integrated marketing strategy, giving you a roadmap to improve loyalty and increase revenues.”

About Our Consultant:

Lori Dillé

With over 20 years of consumer marketing, Lori has extensive experience creating and driving online (integrated with offline) marketing strategies. She has led planning and projects for marketing technology builds, Website launches, email, online marketing and more. In addition to being an email marketing expert, Lori dives into campaign analytics and successful search engine marketing and optimization techniques. She has a thorough understanding of loyalty and Customer Relationship Marketing (CRM and E-CRM) program development, designing to increase competitive advantage and profitability. Her experience includes working and consulting in broadcast media, financial services, telecommunications and consumer products industries and internationally within the following areas:

  • Integrated Marketing Strategy
  • Online Community
  • Retention & Loyalty
  • Database Marketing & Analytics
  • Audience and Customer Segmentation
  • Online Marketing and Advertising
  • E-mail
  • Website Traffic, Usability and Conversions

Client Testimonial

Research and the strategy that it informs are critical to the future of your radio station. You need a partner, not another vendor. For over 20 years, the people of Paragon Media Strategies partnered with Susquehanna Radio Corp. and were instrumental in the growth and success of many of our stations. They're smart, they listen, and their integrity is unquestioned.

Dave Kennedy
CEO
Interep (former)

President/CEO
Susquehanna Media Company (former)

Chairman
National Association of Broadcasters (former)

Chairman
Radio Advertising Bureau (former)

Our Clients

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