Online and Offline Integrated Marketing
An Integrated Marketing Strategy will allow you to maximize existing programs while introducing new opportunities to drive non-traditional revenue streams, propelling you above your competition.
“Our consultants help you develop and achieve a successful online and offline integrated marketing strategy, giving you a roadmap to improve loyalty and increase revenues.”
About Our Consultant:
Lori Dillé
With over 20 years of consumer marketing, Lori has extensive experience creating and driving online (integrated with offline) marketing strategies. She has led planning and projects for marketing technology builds, Website launches, email, online marketing and more. In addition to being an email marketing expert, Lori dives into campaign analytics and successful search engine marketing and optimization techniques. She has a thorough understanding of loyalty and Customer Relationship Marketing (CRM and E-CRM) program development, designing to increase competitive advantage and profitability. Her experience includes working and consulting in broadcast media, financial services, telecommunications and consumer products industries and internationally within the following areas:
- Integrated Marketing Strategy
- Online Community
- Retention & Loyalty
- Database Marketing & Analytics
- Audience and Customer Segmentation
- Online Marketing and Advertising
- Website Traffic, Usability and Conversions
Client Testimonial
What's better than having an expert Programmer on your team who has a history of ratings success, years of experience, innovative ideas and loves music? Mike Henry is a programming specialist and visionary whom I've had the honor of working with for almost 20 years!
Leslie Fram
Program Director
WRXP-FM NY
Our Clients
- Consulting Network
- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- New Media Technologies & Integration
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Social Media Marketing
- Syndication & Distribution
- Video Production
- Website
