• Audience Relationship Marketing
• Audio Production
• Content & Programming
• Fundraising & Membership
• Interactive Multi-Media Marketing
• Mass Marketing
• Media Operations & Management
• New Media Technologies & Integration
• Online and Offline Integrated Marketing
• Ratings Analysis
• Research & Strategy
• Search Engine Marketing & Optimization
• Social Media Marketing
• Syndication & Distribution
• Video Production
• Website

Ratings Analysis

Our experts specialize in finding actionable information about how listeners respond to a station’s programming strategies. Client stations and their competitors are analyzed for their strengths and weaknesses.

“Measurable growth opportunities are identified and our experts help clients develop strategies and tactics to capitalize on those opportunities. ”

About Our Consultants:

Larry Johnson

Larry has been involved in ratings analysis for over 2 decades. Currently, he provides ratings analysis and trending for group owners. He also collaborates with clients on projects that use Arbitron’s Maximiser and PD Advantage software. Larry views ratings analysis as getting the most depth and actionable information out of the ratings possible.

John Sutton

John Sutton is President of John Sutton & Associates (JSA). He brings more than 30 years of diverse commercial and public radio experience to his clients. John helps clients analyze their Arbitron and Scarborough research to identify programming, promotion, and revenue opportunities. He provides custom analyses of PPM, PD Advantage, Maximiser, and TapScan data for commercial and public radio stations. He provides custom analyses of AudiGraphics and ListenerPC data for public radio stations as well as follow-up analyses of all work and recommendations to help clients continue their success. He also provides client training for PPM, PD Advantage, AudiGraphics, and Listener PC software.

Client Testimonial

Mike Henry and his entire team do great research, but that's expected - what's over and above is their true desire to help you use your research to maximize your ratings and revenue

Paragon knows how to pull the right information out of radio listeners and the right way to boil it down to what really matters for your future growth

Bruce Gilbert
CEO
Red Zebra Broadcasting

General Manager
ESPN Radio (former)

Our Clients

• Research Library |
• Articles & Interviews |
• The Blog |
• Contact Us |
• About Paragon

• Media Strategies
• Media Research
• Media Consulting

• Consulting Network
• Audience Relationship Marketing
• Audio Production
• Content & Programming
• Fundraising & Membership
• Interactive Multi-Media Marketing
• Mass Marketing
• Media Operations & Management
• New Media Technologies & Integration
• Online and Offline Integrated Marketing
• Ratings Analysis
• Research & Strategy
• Search Engine Marketing & Optimization
• Social Media Marketing
• Syndication & Distribution
• Video Production
• Website

• Market Research
• Design & Analysis

• Radio Workout Team

• Denver Interviewing Group