- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Social Media Marketing
- Syndication & Distribution
- Video Production
- Website
Ratings Analysis
Our experts specialize in finding actionable information about how listeners respond to a station’s programming strategies. Client stations and their competitors are analyzed for their strengths and weaknesses.
“Measurable growth opportunities are identified and our experts help clients develop strategies and tactics to capitalize on those opportunities. ”
About Our Consultants:
Larry Johnson
Larry has been involved in ratings analysis for over 2 decades. Currently, he provides ratings analysis and trending for group owners. He also collaborates with clients on projects that use Arbitron’s Maximiser and PD Advantage software. Larry views ratings analysis as getting the most depth and actionable information out of the ratings possible.
John Sutton
John Sutton is President of John Sutton & Associates (JSA). He brings more than 30 years of diverse commercial and public radio experience to his clients. John helps clients analyze their Arbitron and Scarborough research to identify programming, promotion, and revenue opportunities. He provides custom analyses of PPM, PD Advantage, Maximiser, and TapScan data for commercial and public radio stations. He provides custom analyses of AudiGraphics and ListenerPC data for public radio stations as well as follow-up analyses of all work and recommendations to help clients continue their success. He also provides client training for PPM, PD Advantage, AudiGraphics, and Listener PC software.Client Testimonial
Paragon Media Strategies has been an integral part of the design and implementation of a weekly radio show for the National Association of REALTORS®. Paragon provided both outstanding research and a perspective on the world of radio broadcasting that helped us identify everything from the topics to the host. We look forward to the next phase of studies conducted by Paragon Media Strategies that will assure continued success for the National Association of REALTORS® weekly radio program.
Frank Sibley
Senior Vice President
National Association of REALTORS®
Our Clients
Site by: - Consulting Network
- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Social Media Marketing
- Syndication & Distribution
- Video Production
- Website