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Ratings Analysis

Our experts specialize in finding actionable information about how listeners respond to a station’s programming strategies. Client stations and their competitors are analyzed for their strengths and weaknesses.

“Measurable growth opportunities are identified and our experts help clients develop strategies and tactics to capitalize on those opportunities. ”

About Our Consultants:

Larry Johnson

Larry has been involved in ratings analysis for over 2 decades. Currently, he provides ratings analysis and trending for group owners. He also collaborates with clients on projects that use Arbitron’s Maximiser and PD Advantage software. Larry views ratings analysis as getting the most depth and actionable information out of the ratings possible.

John Sutton

John Sutton is President of John Sutton & Associates (JSA). He brings more than 30 years of diverse commercial and public radio experience to his clients. John helps clients analyze their Arbitron and Scarborough research to identify programming, promotion, and revenue opportunities. He provides custom analyses of PPM, PD Advantage, Maximiser, and TapScan data for commercial and public radio stations. He provides custom analyses of AudiGraphics and ListenerPC data for public radio stations as well as follow-up analyses of all work and recommendations to help clients continue their success. He also provides client training for PPM, PD Advantage, AudiGraphics, and Listener PC software.

Client Testimonial

I've had the pleasure of working with Paragon Media Strategies over the course of many years, in different radio environments. I've found them to be very savvy, and incredibly helpful. Their reports and analysis are easy to use, and full of valuable ways to sort the data. Additionally, they are impartial researchers, with no programming "agenda" on their part, except to help your radio station succeed with actionable information

Chris Mays
Program Director
KLLC San Francisco

Our Clients

Our Clients