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Research & Strategy

A well thought out strategy should be subjected to the test of research to affirm the strategy’s validity and to fine tune the strategy to unique market situations. Research is a valuable tool in making sure that ownership crafts the most efficient strategy in each individual market situation. Paragon offers to facilitate an Action Plan at the end of the Perceptual research presentation to assure that research information is integrated with the company’s strategic vision.

“A strategy confirmed by research is the most powerful combination ownership can take into the competitive race”

In addition, Paragon offers research that make sure that the tactics for reaching the agreed upon strategy are in management’s arsenal. Strategic plans and programming are an art. Research is a needed empirical tool which makes the strategy works, and nobody has done more of it than the consultants at Paragon and the consultants within the Paragon Consulting Network. Whether for huge international networks, single market media outlets, or internet and mobile media start-ups, we are experienced at developing customized research and strategy for any size media company. The results of our many successful media (and non-media) clients speak for itself.

About the Paragon Research Consultants:

Dr. Carol Eaton

Carol holds a doctorate in communications research from the S. I. Newhouse School of Public Communications at Syracuse University. As Research Manager of Programming at NPR, Carol provided extensive research analyses for NPR’s news, information, and music programming. At Paragon, Carol has recently worked on many strategic research projects for various clients, including MPR, APM, CPRN, and others.

Mike Henry

Mike has provided research and strategy consultation to many of the most successful media outlets in existence today. Research and strategy consulting clients are too numerous to list, but include many radio companies (ex. Rogers Media, Emmis Broadcasting and CBS Radio), TV channels (ex. Country Music Television and Starz!), radio shows and programs (ex. National Public Radio and American Public Media), and entertainment companies (ex. Sony). Mike is also a partner in Media Mechanics, a multiplatform production company.

Larry Johnson

Larry Johnson has done hundreds of research projects during his tenure with Paragon Media Strategies. This experience allows him to recommend and implement the right combination of strategic perceptual research, tactical music testing, qualitative focus groups, and the appraisal of how it all shakes out in the ratings. He looks forward to putting this expertise to work for your company.

Michael Reid

Mike has a broad background in the design, management, and analysis of qualitative and quantitative research across a wide range of industries including telecommunications, entertainment, media, packaged goods, and utilities. He has conducted several research projects for SIRIUS including a series of customer focus groups. He specializes in conducting work that leads to bottom-line revenue and is the co-author of Lightning In A Bottle -- Developing Ideas To Drive The Business, published in 2006.

Sara Schueller

Sara specializes in quantitative research development and analysis. Prior to working with Paragon, Sara worked at Strategic Media Research as a Project Director where she managed a variety of radio perceptual and music research projects. Sara has also held positions at Nielsen Media Research and Carat North America, a leading media services agency. She joined Paragon Media Strategies in 2002.

John Stevens

John has been involved with research and strategy at several levels including programmer, consultant, corporate officer, and owner. Specializing in market research and finance while obtaining his degree from the University of Denver, John has both practical hand-on radio experience along with academic foundations to see the big picture for increasing ratings and revenue. John helped create one of the first computerized analysis programs for Auditorium Music Tests and continues to pioneer new technology and methods in researching audiences today.

Dave Xaviers

With over 25 years experience in the research industry, Dave is an expert at assessing client information needs and determining the right methodology, or mix of methodologies, to produce the most actionable results – in short, which approach will bring you the greatest return on your research dollar. He also has the knowledge to offer guidance and direction on the latest issues facing the research industry, such as privacy, mobile phone coverage and on-line survey challenges.

Client Testimonial

The Current has always been a unique station, and Mike really respected that. There were no paint by number mandates, just good ideas to help us reach our goals while staying true to our vision.

Steve Nelson
Program Director
Minnesota Public Radio News

Program Director
The Current (former)

Our Clients

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