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Social Media Marketing

Social media has become a dynamic platform that is opening doors for organizations to increase their brand awareness and facilitate relationships and conversations with the customer.

“We are experienced in developing and implementing social marketing strategies including creating unique multi-platform content with multiple destinations, new relationship marketing and revenue strategies.”

In order for organizations to most effectively use social media for marketing, they must recognize and embrace the emerging platforms and develop unique strategies that fit their core business or service.

The most popular platforms include:

  • Social News: Twitter, Digg, StumbleUpon
  • Social Networks: Facebook, LinkedIn, MySpace
  • User Generated Content (UGC): YouTube, Flickr, RSS, Blog

About Our Consultants:

Mike Henry

Already with deep experience in Social Media Marketing since its conception, Mike is a pioneer in developing Social Media Marketing and Digital Media strategies for media companies. With digital media clients such as CBS Radio News, LA Public Media, and KERA-TV/KERA-FM/KXT-FM in Dallas and the Public Radio Program Directors Association, Mike helps media outlets capture the influential power of Social Media Marketing. From utilizing Facebook and MySpace to Twitter, YouTube and Flickr, Mike understands the evolving social and digital media strategies and tools available for media outlets to connect their content and their conversations directly with their most involved audiences.

Michele Tharp

Michele has spent over 20 years in marketing, public relations and promotional capacities within the radio and entertainment industries. Beginning her career as a Promotion Director in local radio, Michele has held marketing positions with several media companies including Capitol-EMI Records, Jones Radio Network, Showtime Networks and currently with Paragon Media Strategies and Media Mechanics. Michele specializes in:

  • Social Media Marketing
  • Brand Awareness and Community Building
  • Digital Platform Development
  • Website Development
John Stevens

John Stevens is COO/Radio for Paragon Media Strategies and has conducted hundreds of research projects across the globe. His radio career spans more than 35 years. Prior to joining Paragon, John was VP/Operations and part-owner of Caribou Communications and supervised all aspects of the on-air programming for 10 owned and operated radio stations, including KYKY in St. Louis and KATT in Oklahoma City. John also conducted all the audience research for each of the 10 stations.

Client Testimonial

Mike Henry and his entire team do great research, but that's expected - what's over and above is their true desire to help you use your research to maximize your ratings and revenue

Paragon knows how to pull the right information out of radio listeners and the right way to boil it down to what really matters for your future growth

Bruce Gilbert
CEO
Red Zebra Broadcasting

General Manager
ESPN Radio (former)

Our Clients

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