The favorite past-time of other media, their PR organizations and now the Grammy Awards of all things, is to smear radio to the general public. As others from radio have already chimed in to say (Bill Stakelin, Bob Neil, Randy Kabrich), the Grammy nominations television show opening theme that radio is no longer relevant is the ultimate slap in the face to radio so far.
So here’s a short and sweet suggestion to the entire radio industry:
IGNORE THE 2009 GRAMMY AWARDS.
I’m talking all radio stations and all their forms of content. Just ignore the upcoming Grammy Awards. Then, let’s check back with the Grammy broadcast in February to see if there is a different message about radio. If there is not, then radio should ignore the Grammy Awards for the following year. Radio should not acknowledge the Grammy Awards ever again, until the Grammy Awards broadcast acknowledges radio as the primary source for the discovery of music, which is universally understood as fact except to the over-eager Grammy copywriter. Here are the facts as they are known today: The plurality of people discover music on radio. Once they’ve discovered that music via radio, many of those same people download the music from the Internet…often without paying for it.
Radio doesn’t have its own PR agency. Form your own PR agency by acting in unison on important issues to radio. Radio needs to remind the public and organizations how important and valued it is in comparison to other media with better PR, many with miniscule audiences.
Start with the Grammies and ignore them.
If you agree, send this idea to your radio friends and make it happen. And you don’t have a PR agency bill to pay, either!