in·tel·li·gence: the ability to learn or understand or to deal with new or trying situations; the act of understanding

Paragon’s audience and marketing research provides a healthy breeding ground for new ideas and growth.

Research at Paragon is done the way we’ve done it for three decades: with creativity. We believe research for research’s sake serves no purpose.  Instead, we appreciate sound research principles, know the value of understand competitive spaces, and love testing new concepts and new ideas with consumers.

We use research findings to prove new concepts will work and to grow market share for existing media brands. We collaborate with creative people who develop and market entertainment and content to consumers—so our research design, implementation and recommendations are equally creative.