Research Library
See allParagon's Second Annual Youth Radio and New Media Study
June, 17 2008 | | by: Paragon Media Strategies |
This year's results of this on-going study can be considered great news for radio, which hasn't had a lot to celebrate lately with younger demos. 14 to 24 year old TSL to radio is up and radio continues to dominate in-car music listening. More younger listeners say they are listening to radio "more" than "less" and that is a significant change from a year ago. Preview [PDF] | View Full Report [PDF]
Real Time Radio and Ratings
December, 14 2007 | | by: Paragon Media Strategies & John Sutton and Associates |
PPM Case Studies in Listener Response to Public and Commercial Radio Programming - Public radio and commercial radio news stations don’t compete as much as one might think. Compared to commercial radio, PPM shows that audience flow for public radio isn’t very different from the results reported in the diaries. Even though the Cume, TSL, and AQHs are different, listener behavior is very similar. These are just two of the results that were revealed in a study presented by Paragon Media Strategies’ Mike Henry and partner John Sutton from John Sutton and Associates at the Arbitron Winter Fly-in. | View Full Report [PDF]
Youth Radio and New Media Habits
October, 23 2007 | | by: Paragon Media Strategies |
Paragon Media Strategies rolls out its defining study of Youth Radio and New Media Habits. This study quantifies how the next generations of 25-54 year olds use radio and new media. We interviewed 474 respondents age 14-24 via an online survey. Preview [PDF] | View Full Report [PDF]
HD Radio Online Study
September, 24 2007 | | by: Paragon Media Strategies |
707 radio listeners ages 14 to 64 completed an online survey about HD Radio. Preview [PDF] | View Full Report [PDF]
Morning Shows' Big Impact on Radio Listening
August, 01 2006 | | by: Paragon Media Strategies |
Paragon Media Strategies, in conjunction with All Access, recently completed a nationwide survey of radio listeners covering a variety of topics related to their morning radio listening habits and preferences. Preview [PDF] | View Full Report [PDF]
Christian CHR Format Study Part V: Christian CHR Music Style Ratings
May, 01 2006 | | by: Paragon Media Strategies |
In conjunction with Goodratings Strategic Services, Paragon conducted an online survey of 605 Christian CHR listeners. This study explores who the Christian CHR listener is, why they listen to Christian radio and what other formats they listen to and like. Preview [PDF] | View Full Report [PDF]
Christian CHR Format Study Part IV: Motivations for Listening to Christian CHR Radio
April, 01 2006 | | by: Paragon Media Strategies |
In conjunction with Goodratings Strategic Services, Paragon conducted an online survey of 605 Christian CHR listeners. This study explores who the Christian CHR listener is, why they listen to Christian radio and what other formats they listen to and like. Preview [PDF] | View Full Report [PDF]
Christian CHR Format Study Part III: Christian CHR Format Blend Ratings
March, 01 2006 | | by: Paragon Media Strategies |
In conjunction with Goodratings Strategic Services, Paragon conducted an online survey of 605 Christian CHR listeners. This study explores who the Christian CHR listener is, why they listen to Christian radio and what other formats they listen to and like. Preview [PDF] | View Full Report [PDF]
Sports Talk MVP: Personality
March, 01 2006 | | by: Paragon Media Strategies |
In conjunction with Rick Scott & Associates, Paragon conducted an online survey of 844 male Sports Talk fans, ages 25 – 54, living in the United States and Canada. This study explores why the Sport Talk station is their favorite and examines the importance of various sports entertainment elements. Preview [PDF] | View Full Report [PDF]
Christian CHR Format Study Part II: Listeners' Views of Christian & Secular Stations
January, 01 2006 | | by: Paragon Media Strategies |
In conjunction with Goodratings Strategic Services, Paragon conducted an online survey of 605 Christian CHR listeners. This study explores who the Christian CHR listener is, why they listen to Christian radio and what other formats they listen to and like. Preview [PDF] | View Full Report [PDF]
Christian CHR Format Study Part I: The Christian CHR Listener
December, 01 2005 | | by: Paragon Media Strategies |
In conjunction with Goodratings Strategic Services, Paragon conducted an online survey of 605 Christian CHR listeners. This study explores who the Christian CHR listener is, why they listen to Christian radio and what other formats they listen to and like. Preview [PDF] | View Full Report [PDF]
Jack FM Ratings Profile
October, 12 2005 | | by: Paragon Media Strategies |
Paragon is tracking the ratings performance of the Jack FM stations in the United States. The Spring 2005 report includes separate analyses of all the Jack stations on-air during Spring 2005 period ("Spring 2005"), the Jack stations that debuted in the Spring 2005 period ("Debut Markets"), and "Tracking" for those Jack stations that launched in prior ratings periods. Preview [PDF] | View Full Report [PDF]
Radio Still Strong Despite New Media's Growth Part 3 of 3: Music and Information Source
August, 15 2005 | | by: Paragon Media Strategies |
400 respondents between the ages of 15 and 64 to complete a study about new media usage and its effect on broadcast radio listening. The final segment in our three-part series details where Americans turn to hear music and learn about new music, news and information. Preview [PDF] | View Full Report [PDF]
Radio Still Strong Despite New Media's Growth Part 2 of 3: New Media's Effect on Broadcast Radio Listening
August, 01 2005 | | by: Paragon Media Strategies |
400 respondents between the ages of 15 and 64 to complete a study about new media usage and its effect on broadcast radio listening. The second segment in our three-part series details internet radio, satellite radio and MP3 player usage and how they affect broadcast radio. Preview [PDF] | View Full Report [PDF]
Radio Still Strong Despite New Media's Growth Part 1 of 3: Talking a Look at New Media
July, 01 2005 | | by: Paragon Media Strategies |
400 respondents between the ages of 15 and 64 to complete a study about new media usage and its effect on broadcast radio listening. The first segment in our three-part series details types of new media that could affect broadcast radio listening habits. Preview [PDF] | View Full Report [PDF]
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