Research Library

The Future of Public Radio is Now: “Young and Diverse” Audiences

September, 24 2010 | PRPD 2010 | by: Paragon Media Strategies |

Presented at the PRPD 2010 -- Moderated by Mike Henry, Paragon Media Strategies, panelists include Jim McGuinn from The Current, Mark Keefe from RadioMilwaukee and Nicole Childers from LA Public Media Preview [PDF] | View Full Report [PDF]

Triple A: What Is The Format and Where Do We Find It?

August, 12 2010 | | by: Mike Henry | Triple A Summit, Boulder, CO

With the musical diversity of Triple A through major markets, small markets and non-comm, industry professionals have often struggled to find the common ground among this group of radio stations bonded more by psychographics than by a narrow musical consensus. In this panel, PDs representing all ends of the dial discuss everything from music to promotions to marketing, focusing on what makes them different from each other, while also celebrating commonalities that make them all “Triple A.”Presented at the Triple A Summit in Boulder, CO 08.12.10 Preview [PDF] | View Full Report [PDF]

LA Public Media: A New Public Media Model

July, 09 2010 | | by: Paragon Media Strategies | PMDMC

Presented at the 2010 PMDMC -- How does a brand new public radio service emerge with a new business model in America’s strongest radio market, Los Angeles? The new LA Public Media is doing just that. With start-up funding from the CPB and in partnership with Radio Bilingüe, LA Public Media is redefining the definition of “public” and “radio” at the same time. Preview [PDF] | View Full Report [PDF]

The New Radio Model: Tool Kit & Case Studies

April, 12 2010 | | by: Paragon Media Strategies | NAB Spring Convention

Presented at the NAB Spring 2010 Convention -- A New Radio Model that combines a Hyper-Local focus on community and content with Multiplatform delivery and revenue streams will be presented to exhibit the breadth of new opportunities available to broadcasters. Included is a Tool Kit for the New Radio Model showcasing a new operating budget template and tips on new roles for station GMs, new business development, creating new customers, local interactive ad dollars, mining local events, and multiplatform listener engagement. Preview [PDF] | View Full Report [PDF]

Paragon's Second Annual Youth Radio and New Media Study

June, 17 2008 | | by: Paragon Media Strategies |

This year's results of this on-going study can be considered great news for radio, which hasn't had a lot to celebrate lately with younger demos. 14 to 24 year old TSL to radio is up and radio continues to dominate in-car music listening. More younger listeners say they are listening to radio "more" than "less" and that is a significant change from a year ago. Preview [PDF] | View Full Report [PDF]

Real Time Radio and Ratings

December, 14 2007 | | by: Paragon Media Strategies & John Sutton and Associates |

PPM Case Studies in Listener Response to Public and Commercial Radio Programming - Public radio and commercial radio news stations don’t compete as much as one might think. Compared to commercial radio, PPM shows that audience flow for public radio isn’t very different from the results reported in the diaries. Even though the Cume, TSL, and AQHs are different, listener behavior is very similar. These are just two of the results that were revealed in a study presented by Paragon Media Strategies’ Mike Henry and partner John Sutton from John Sutton and Associates at the Arbitron Winter Fly-in. Preview [PDF] | View Full Report [PDF]

Youth Radio and New Media Habits

October, 23 2007 | | by: Paragon Media Strategies |

Paragon Media Strategies rolls out its defining study of Youth Radio and New Media Habits. This study quantifies how the next generations of 25-54 year olds use radio and new media. We interviewed 474 respondents age 14-24 via an online survey. Preview [PDF] | View Full Report [PDF]

HD Radio Online Study

September, 24 2007 | | by: Paragon Media Strategies |

707 radio listeners ages 14 to 64 completed an online survey about HD Radio. Preview [PDF] | View Full Report [PDF]

Morning Shows' Big Impact on Radio Listening

August, 01 2006 | | by: Paragon Media Strategies |

Paragon Media Strategies, in conjunction with All Access, recently completed a nationwide survey of radio listeners covering a variety of topics related to their morning radio listening habits and preferences. Preview [PDF] | View Full Report [PDF]