Research Library
Radio Still Strong Despite New Media's Growth Part 3 of 3: Music and Information Source
August, 15 2005 | | by: Paragon Media Strategies |
400 respondents between the ages of 15 and 64 to complete a study about new media usage and its effect on broadcast radio listening. The final segment in our three-part series details where Americans turn to hear music and learn about new music, news and information. Preview [PDF] | View Full Report [PDF]
Radio Still Strong Despite New Media's Growth Part 2 of 3: New Media's Effect on Broadcast Radio Listening
August, 01 2005 | | by: Paragon Media Strategies |
400 respondents between the ages of 15 and 64 to complete a study about new media usage and its effect on broadcast radio listening. The second segment in our three-part series details internet radio, satellite radio and MP3 player usage and how they affect broadcast radio. Preview [PDF] | View Full Report [PDF]
Radio Still Strong Despite New Media's Growth Part 1 of 3: Talking a Look at New Media
July, 01 2005 | | by: Paragon Media Strategies |
400 respondents between the ages of 15 and 64 to complete a study about new media usage and its effect on broadcast radio listening. The first segment in our three-part series details types of new media that could affect broadcast radio listening habits. Preview [PDF] | View Full Report [PDF]
Local Contests…Winners Every Time!
June, 01 2005 | | by: Paragon Media Strategies |
404 radio listeners (42% male / 58% female) are surveyed to determine listeners’ opinions about national radio contests. This study tracks listeners’ feelings about radio contests from 2003, 2002 and 1999. Preview [PDF] | View Full Report [PDF]
Jack FM Ratings Profile: Second Book Averages, 4 Market Analysis
June, 01 2005 | | by: Paragon Media Strategies |
The “second book” performance of Jack FM as reported by Arbitron based on the average of the 4 markets: Denver – KJAC, Dallas – KJKK, Jackson – WWJK, Kansas City – KCJK Preview [PDF] | View Full Report [PDF]
Jack FM Ratings Profile: First Book Averages, 4 Market Analysis
May, 01 2005 | | by: Paragon Media Strategies |
The “first book” performance of Jack FM as reported by Arbitron based on the average of the 4 markets: Denver – KJAC, Dallas – KJKK, Jackson – WWJK, Kansas City – KCJK Preview [PDF] | View Full Report [PDF]
Talk Radio Listeners: Talking Out of Both Sides of Their Mouths
March, 01 2005 | | by: Paragon Media Strategies |
308 talk radio listeners ages 18 to 64 (55% male / 45% female) are surveyed to find out who and what makes listeners tune in regularly to radio talk shows. Special emphasis was placed on Rush Limbaugh’s radio show and Air America’s programming to focus on the recent ideological division taking shape in Talk Radio. Preview [PDF] | View Full Report [PDF]
Commercial Loads: If a Commercial Falls in the Forest, Will Anybody (not) Hear It?
February, 01 2005 | | by: Paragon Media Strategies |
401 respondents ages 15 to 64 (43% male / 57% female) are surveyed to determine listeners’ tolerance of commercials and their impact on listening habits. This study reprises a topic Paragon addressed in 2003, 1999, 1996, 1994 and 1991. New questions were added to the 2005 study to address radio’s recent changes in commercial policy. Preview [PDF] | View Full Report [PDF]
Listeners Feel at Home with Local Radio
September, 01 2004 | | by: Paragon Media Strategies |
405 respondents ages 15 to 64 (43% male / 57% female) who listen to the radio are surveyed to explore radio listeners’ preferences for radio stations’ involvement in their communities. Preview [PDF] | View Full Report [PDF]
Media Indecency Exposed - Part 3 of 3
July, 30 2004 | | by: Paragon Media Strategies |
Paragon recently conducted a nationwide survey of 401 respondents ages 18 to 64 who listen to the radio for at least one hour on an average weekday to gauge their opinions about the issue of indecency in the media. Preview [PDF] | View Full Report [PDF]
Media Indecency Exposed - Part 2 of 3
July, 15 2004 | | by: Paragon Media Strategies |
Paragon recently conducted a nationwide survey of 401 respondents ages 18 to 64 who listen to the radio for at least one hour on an average weekday to gauge their opinions about the issue of indecency in the media. Preview [PDF] | View Full Report [PDF]
Media Indecency Exposed - Part 1 of 3
July, 01 2004 | | by: Paragon Media Strategies |
Paragon recently conducted a nationwide survey of 401 respondents ages 18 to 64 who listen to the radio for at least one hour on an average weekday to gauge their opinions about the issue of indecency in the media. Preview [PDF] | View Full Report [PDF]
Back to Back-Selling!
April, 01 2004 | | by: Paragon Media Strategies |
402 respondents age 15 to 64 (47% male / 53% female) who listen to the radio for music regularly (67%) or occasionally (33%) are surveyed to explore their views on the trend towards reducing on-air artist and title announcements. Preview [PDF] | View Full Report [PDF]
Rush: The Teflon Talk Show Host
February, 01 2004 | | by: Paragon Media Strategies |
405 respondents ages 15 to 64 (53% male / 47% female) who listen to the Rush Limbaugh radio show gauge their opinions about Rush’s admission of a prescription drug addiction. Also examined is how the upcoming Presidential election will affect time spent listening and how influenced listeners are by Rush Limbaugh’s radio show. Listeners’ views about the Rush Limbaugh radio show are also tracked from studies done in 1996, 1999 and 2001. Preview [PDF] | View Full Report [PDF]
Listeners Sound Off on Voice-Tracking
December, 01 2003 | | by: Paragon Media Strategies |
400 respondents ages 15 to 64 (60% male / 40% female) who listen to the radio for music regularly (76%) or occasionally (24%) explore their opinions about voice-tracked DJs and personalities. Respondents were broken down into categories: DJ Listeners, DJ Neutrals, and DJ Avoiders. Preview [PDF] | View Full Report [PDF]
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