Research Library
Listeners Sound Off on Voice-Tracking
December, 01 2003 | | by: Paragon Media Strategies |
400 respondents ages 15 to 64 (60% male / 40% female) who listen to the radio for music regularly (76%) or occasionally (24%) explore their opinions about voice-tracked DJs and personalities. Respondents were broken down into categories: DJ Listeners, DJ Neutrals, and DJ Avoiders. Preview [PDF] | View Full Report [PDF]
News Clues For Radio
September, 01 2003 | | by: Paragon Media Strategies |
440 radio news listeners (60% male / 40% female) are surveyed to determine listeners’ opinions about how they listen to the radio for news and information. Respondents were broken into three categories: In-Depth Listeners, Headliners, and Sports Fans. Preview [PDF] | View Full Report [PDF]
And The Winner is…Local Contests!
June, 01 2003 | | by: Paragon Media Strategies |
400 radio listeners (54% male / 46% female) are surveyed to determine listeners’ opinions about national radio contests. This study tracks listeners’ feeling about radio contests from last year. Respondents were broken into three categories: Players, Listeners and Avoiders. Preview [PDF] | View Full Report [PDF]
Commercial Load: Listeners Prove That "What Goes Up (commercials) Must Go Down (listening)"
May, 01 2003 | | by: Paragon Media Strategies |
407 radio listeners (43% male / 57% female) help determine listeners’ tolerance of commercials and their impact on listening habits. This study reprises a topic Paragon addressed in 1999, 1996, 1994 and 1991. The results from 1999 and current are presented. Preview [PDF] | View Full Report [PDF]
War Stories: Iraq War Radio Study
April, 02 2003 | | by: Paragon Media Strategies |
450 people national-wide who are following the war with Iraq explore what medium people are using to get their news and information on the war. Preview [PDF] | View Full Report [PDF]
War Stories: Iraq War Media Study
April, 01 2003 | | by: Paragon Media Strategies |
450 people national-wide who are following the war with Iraq explore what medium people are using to get their news and information on the war. Of those surveyed nationally (50% male / 50% female) between March 21st and 24th, 63% report they are following the war “very much,” 33% “somewhat” and 4% “not very much.” Preview [PDF] | View Full Report [PDF]
Talk to Me!
March, 01 2003 | | by: Paragon Media Strategies |
408 radio listeners (50% male / 50% female) determine listeners’ preferences of talk radio formats and styles. Of those surveyed, 44% consider themselves frequent listeners of talk radio and 56% consider themselves occasional listeners. This study revisits a topic Paragon addressed in 2000 and 1997 with full tracking results. Preview [PDF] | View Full Report [PDF]
Listeners Score Radio "On the Streets"
January, 01 2003 | | by: Paragon Media Strategies |
406 respondents ages 15 to 64 (35% male / 65% female) who listen to the radio at least 1 or more hours on an average weekday explore their preferences for radio stations’ involvement in their communities. Preview [PDF] | View Full Report [PDF]
Back to Back-Selling!
December, 01 2002 | | by: Paragon Media Strategies |
407 respondents age 15 to 64 (47% male / 53% female) who listen to the radio for music regularly (74%) or occasionally (26%) explore their views on the trend towards reducing on-air artist and title announcements. Preview [PDF] | View Full Report [PDF]
Listeners Sound Off on Voice-Tracking
October, 01 2002 | | by: Paragon Media Strategies |
759 respondents ages 15 to 64 (56% male / 44% female) who listen to the radio for music regularly (73%) or occasionally (27%) explore their opinions about voice-tracked DJs and personalities. Respondents were broken down into categories: DJ Listeners, Neutrals, and Avoiders. Preview [PDF] | View Full Report [PDF]
Keep My Radio Contests Local!
May, 01 2002 | | by: Paragon Media Strategies |
399 radio listeners ages 15 to 64 (49/51 male/female) explore their opinions about radio contests. Respondents were broken down into 3 categories: Players, Listeners, and Avoiders. Preview [PDF] | View Full Report [PDF]
Alternative Radio: Xpectations Met?
March, 01 2002 | | by: Paragon Media Strategies |
393 self-identified “Alternative Music” listeners (15 to 39, 60/40 male/female) identify which artists associated with Alternative radio and the momentum of the format. Preview [PDF] | View Full Report [PDF]
World Events Pump Up Rush
February, 22 2002 | | by: Paragon Media Strategies |
What are the effects of recent events on listening to The Rush Limbaugh Show? Preview [PDF] | View Full Report [PDF]
2001: A Grunge Odyssey
March, 09 2001 | | by: Paragon Media Strategies |
Pioneer grunge acts are almost as relevant today as they were 10 years ago, especially Pearl Jam, Smashing Pumpkins, and Stone Temple Pilots. Preview [PDF] | View Full Report [PDF]
Napster Controversy
August, 19 2000 | | by: Paragon Media Strategies |
Paragon surveyed listeners nationwide about their opinions on the Napster issue. Preview [PDF] | View Full Report [PDF]
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