Design & Analysis
Paragon Market Research is a full service market research and consulting firm.
“With over 100 years in combined research experience, Paragon offers uncompromised excellence in Market Research. ”
Paragon has experience in many types of research studies.
- Market Analysis
- Sales Analysis
- Brand Positioning and Equity
- Brand Tracking and Awareness
- New Product Development
- Distribution and Pricing
- Advertising Research
- Segmentation
- Customer Satisfaction
- B2B
- Conjoint and Discrete Choice Analysis
- And others
Paragon handles all steps in the research process.
- Develop an appropriate research design
- Develop Materials (questionnaire, moderator’s guide, etc…)
- Data collection
- Coding and tabulation
- Application of statistical procedure
- Analysis
- Summary Report
- Presentation
Paragon will help determine which methodology is best for your situation.
- Focus Groups
- In-depth, 1:1 interviews
- Anthropological investigations
- Internet Studies
- Telephone Studies
- Pre-recruited central location tests
- Advanced Analytics
- And others
Paragon has experience in a broad range of industry types.
- Beverage
- Business Solution
- Entertainment
- Financial Institutions
- Healthcare
- Hi-Tech
- Media
- Packaged Goods
- Restaurants
- Telecommunications
- Utilities
- And others
We would like to be your strategic partner in your quest for greater profitability and excellence!
Client Testimonial
First-class science backed by first-class service.
Leonard Bari
Manager,
Proprietary Marketing Research
Los Angeles Times
Our Clients
Site by: - Consulting Network
- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Social Media Marketing
- Syndication & Distribution
- Video Production
- Website