Content Research
"At Paragon, we understand that the best ideas for new and improved content come from people, not research, and that the best results occur when the creative and research processes co-mingle. "
- Paragon’s programming research has been behind the creation of more than a dozen new radio formats since 1985. Since that time, we have worked for literally thousands of radio stations, groups and networks worldwide to build and grow their market positions.
- The content research at Paragon has determined how television companies fill up their new digital channels, how channels are packaged and branded, and how channels and networks expand their brands with multi-channel options.
- Our content research for major newspapers has defined and refined the sections within the papers, as well as content approaches from front page to back page.
- Paragon’s content research and strategy has created some of the most significant developments in new media. We helped establish business and pricing models for satellite radio companies before they had a single bird in the sky. Paragon’s early research for old media quickly expanded them into new media.
These new formats, business models, channels and new media outlets never existed before…before someone had a great idea and our research and strategy confirmed and refined the concepts that doubled back and forth between a creative vision and the final content solution.
Client Testimonial
Our Clients
Site by: - Consulting Network
- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Social Media Marketing
- Syndication & Distribution
- Video Production
- Website