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Marketing Research

Paragon clients understand “programming is marketing and marketing is programming.” 

"Marketing research is not an afterthought, but rather a critical component in any successful research plan. "

Marketing research can take many forms. Because content is marketing, often our research process integrates marketing research goals inside of content research projects. We also conduct specific marketing research that focuses on developing, refining and communicating key benefits from the eyes and ears of the target audience.

  • Paragon’s marketing research for radio stations develop new brands and grow existing ones. Testing TV commercials, billboards, print ads, station websites and listener relationship programs are part and partial of the plan. Many of the biggest radio brands around, from “All News” and “NPR News” to “Jack FM,” were born out of marketing research conducted for Paragon clients.
  • Some of the biggest brand names in television and entertainment, including HBO, ESPN, Starz!, CMT and Blockbuster, have benefited from Paragon’s marketing research insight and strategy.
  • Paragon’s brand and marketing research for The New York Post have assisted their continued growth in the face of decreased newspaper readership nationwide.
  • Marketing research by Paragon has helped drive new media brands deep into the psychic of the American consumer. For example, Paragon’s pre- and at-launch marketing research for Sirius Satellite Radio established key consumer benefits before they had consumers.

For some, marketing research has just recently stepped out of the shadows of content research for good. Paragon clients already knew that.