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Media Strategies

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Media Consulting

Paragon’s in-house media consultants cover many bases. From research and strategy, radio and music consulting, to content design and hand’s on content creation, Paragon’s consultants can help you investigate, plan and implement any media content and marketing project.

“Paragon's expertise in developing new content, marketing and sales applications, as well as radio and music consulting, extends into our proven ability to increase market share, no matter how young or old the media.”

In addition to Paragon's radio and music consultants, the Paragon Consulting Network is an even wider collection of consultants who arguably comprise the most diverse and complimentary group of consultants in modern media. The consultants in the Paragon Consulting Network are experts in all facets of media. They have earned their positions as industry experts, both domestic and international, due to decades of first-hand experience working with old and new media giants in these areas:

  • Old Media: Radio, TV, Print, Entertainment, Multiplatform Media
  • New Media: Internet Media (Audio, Video, Print, Podcasts, Vidcasts), Satellite Radio, New Media Devices, Subscription Services, Pay per Use, Relationship Marketing, Branded Content, Mobile Media
  • Domestic & International

From targeted content to multiplatform content, focused media to all media, idea creation to production and distribution, we provide clients with the guidance to go from A to Z … or D to G … or P to V … or wherever your project starts and finishes. The steps our media consultants cover along the path include:

Led by 30 year media veteran and Paragon CEO Mike Henry, Paragon’s Media Consulting roster is an impressive line-up of highly experienced media professionals. Each consultant brings decades of hands-on experience in their field. As a group, we lean on over 400 years of direct experience.

Client Testimonial

Research and the strategy that it informs are critical to the future of your radio station. You need a partner, not another vendor.  For over 20 years, the people of Paragon Media Strategies partnered with Susquehanna Radio Corp. and were instrumental in the growth and success of many of our stations.  They're smart, they listen, and their integrity is unquestioned.

Dave Kennedy
CEO
Interep (former)

President/CEO
Susquehanna Media Company (former)

Chairman
National Association of Broadcasters (former)

Chairman
Radio Advertising Bureau (former)

Our Clients

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