Media Research
Media Research at Paragon is done the old-fashioned way: with creativity. Because we work with creative people developing and marketing creative entertainment and content, our research design, implementation and recommendations are equally creative.
“Our clients are creative people who develop and market creative entertainment and content. Our media research is equally creative, providing a healthy breeding ground for new ideas and growth.”
We know firsthand that the best results are produced by a close integration of the research and creative processes. Media Research in a vacuum lacks creative oxygen to breathe. Creativity without validity drowns below the surface of reality. When combined into one process, creativity and research creates a healthy breeding ground for new ideas and growth of even the most mature content and media properties.
Paragon applies this principle to all forms of research we conduct- Content Research, Marketing Research, and Sales Research. Many times these three areas of research overlap without discretion. Sometimes they each stand alone to drive the greatest progress in each department. Whether it's research for content, online marketing research or sales, or all combined, Paragon does it with a creative flare that sets us apart. After all, "that's entertainment," isn't it?
Yes, it really is entertainment, and whether it's research for radio, TV, print, entertainment companies or new media, Paragon Media Strategies is uniquely equipped to work in these creative fields. Paragon's expertise in developing new content, marketing and sales applications extends into our proven ability to increase market share, no matter how young or old the media. Our media research is conducted with one goal: grow market share. Sometimes that means creating new content and media categories. Whatever the case, our work for new and old media is judged daily, weekly, monthly, quarterly and annually by audience measurement services. Our clients provide the ultimate compliment by continuing to work with Paragon year after year.
Client Testimonial
Paragon delivers proven results. For the past 14 years Paragon has successfully interpreted what Chattanooga listeners expect from our radio stations. Thus, Sunny 92.3, WDEF (AC) is number 1 in our target demo time and time again and 96-5, The Mountain, WDOD (Triple A) is ranked among the top 10 Adult Alternative stations in the nation. Top that with the fact that they really care about our success and they're real people (not a bunch of stuffed shirt salesmen) and you have what we feel is the best media research company in the marketplace. They part of our family.
Danny Howard
Director of Programming
WDEF/WDOD Chattanooga
Our Clients
Site by: - Consulting Network
- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- New Media Technologies & Integration
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Syndication & Distribution
- Video Production
- Website