The Radio Workout Team

Media Strategies

Consulting Network

Market Research

Denver Interviewing Group

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Sales Research

“As media transforms into more transaction-driven revenue tactics, Paragon’s sales research also helps deliver the research and strategy to make these transactions. ”

Even the best content and marketing research needs a push every once and a while, and Paragon provides that push with customized and proprietary sales research for our media clients.

  • Paragon provides local market and national sales research for radio stations and groups to increase revenue from key advertising categories.
  • We provide TV and entertainment companies with keys to package and sell their content to subscribers.
  • Local newspapers and national publishers rely on Paragon for sales research to support their sales efforts and grow critical advertising categories.
  • Paragon has helped traditional media companies expand into new media distribution points with new revenue streams and unique cross-selling concepts.

New media or old, Paragon’s sales research rings the cash register louder.

Client Testimonial

Mike Henry has been a valued strategic partner for Rogers Media - Radio division since 1990. During that time Rogers has grown from 2 radio stations to 51 stations from Coast to Coast. During that time our format portfolio has multiplied including the introduction of Canada's first All New Station. Mike and his expert team at Paragon have provided critical audience research and strategic planning recommendations to help Rogers create new formats, including JACK, and have been a valued partner in all of our markets.

Gary L. Miles
President/CEO
Rogers Media - Radio (former)

Our Clients

Our Clients