Concept Testing
Conventional thinking states, “It is impossible to test something that doesn’t exist!” Fortunately, we at Paragon are NOT conventional thinkers and our success in Concept Testing over the last two decades proves it.
“Coming up with new ideas and creating innovation has been a hallmark of Paragon’s client successes. ”
Inventing new methodologies to test original concepts was a necessary step in making this reality. Our past experience of “what works and doesn’t work” allows us to build for the future without being restricted by “that’s the way it’s always been done” thinking.Effective Concept Testing, particularly content-based Concept Testing, includes a customized mix of research tools (Perceptual Studies, Market Segmentation, Focus Groups and One on One testing) used in an iterative process. Whatever the content or the distribution platform or the unique Concept Testing solution we provide, the real magic occurs when your wisdom and our IQ combine to move new ideas for content into real content…with real audiences (often on multiple platforms) making real money.
Client Testimonial
We’ve been pleased to use Paragon Media Strategies for both Market Perceptuals and AMTs in several of our markets. Their professional approach has produced results that are both on time and on point. We look forward to working with them again.
Jon Horton
VP Operations
Salem Communications
Our Clients
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