Concept Testing
Conventional thinking states, “It is impossible to test something that doesn’t exist!” Fortunately, we at Paragon are NOT conventional thinkers and our success in Concept Testing over the last two decades proves it.
“Coming up with new ideas and creating innovation has been a hallmark of Paragon’s client successes. ”
Inventing new methodologies to test original concepts was a necessary step in making this reality. Our past experience of “what works and doesn’t work” allows us to build for the future without being restricted by “that’s the way it’s always been done” thinking.Effective Concept Testing, particularly content-based Concept Testing, includes a customized mix of research tools (Perceptual Studies, Market Segmentation, Focus Groups and One on One testing) used in an iterative process. Whatever the content or the distribution platform or the unique Concept Testing solution we provide, the real magic occurs when your wisdom and our IQ combine to move new ideas for content into real content…with real audiences (often on multiple platforms) making real money.
Client Testimonial
I've worked with Mike Henry and Paragon Media Strategies for over 18 years. They provide the best in radio perceptuals, music research, focus groups and more! It's comforting to work with a company whose staff has first hand radio programming experience and can interpret the results that can propel your ratings.
Leslie Fram
Program Director
WRXP-FM NY
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