Concept Testing
Conventional thinking states, “It is impossible to test something that doesn’t exist!” Fortunately, we at Paragon are NOT conventional thinkers and our success in Concept Testing over the last two decades proves it.
“Coming up with new ideas and creating innovation has been a hallmark of Paragon’s client successes. ”
Inventing new methodologies to test original concepts was a necessary step in making this reality. Our past experience of “what works and doesn’t work” allows us to build for the future without being restricted by “that’s the way it’s always been done” thinking.Effective Concept Testing, particularly content-based Concept Testing, includes a customized mix of research tools (Perceptual Studies, Market Segmentation, Focus Groups and One on One testing) used in an iterative process. Whatever the content or the distribution platform or the unique Concept Testing solution we provide, the real magic occurs when your wisdom and our IQ combine to move new ideas for content into real content…with real audiences (often on multiple platforms) making real money.
Client Testimonial
Paragon delivers proven results. For the past 14 years Paragon has successfully interpreted what Chattanooga listeners expect from our radio stations. Thus, Sunny 92.3, WDEF (AC) is number 1 in our target demo time and time again and 96-5, The Mountain, WDOD (Triple A) is ranked among the top 10 Adult Alternative stations in the nation. Top that with the fact that they really care about our success and they're real people (not a bunch of stuffed shirt salesmen) and you have what we feel is the best media research company in the marketplace. They part of our family.
Danny Howard
Director of Programming
WDEF/WDOD Chattanooga
Our Clients
Site by: - Consulting Network
- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Social Media Marketing
- Syndication & Distribution
- Video Production
- Website