Digi-Suite

Digi-Suite is the most advanced online media research tool available.

“Digi-Suite can be totally customized AND it combines the reliability and accuracy of traditional telephone studies with the speed and convenience of Internet data collection, as well as Paragon’s research expertise. ”

Best of all, Digi-Suite is available at an affordable price.

Within Digisuite, there are three specific programs:

Digi-Music
Digi-Branding
Digi-Tracking

Digi-Music

Specifically selected respondents from a target demographic rate any portion (or all) of your station’s music library. Songs are rated on degree of like/dislike, and familiarity.

Online Music Testing

Random recruiting from a specific target demo to participate in an online music test
400-500 songs tested per session
60-120 (or more) respondents, depending on demographic segmentation
Optional: discrete or continuous measurement, using Paragon’s EKG “dial” data collection and real time video output, which only includes like/dislike ratings
Optional: self-administered Perceptual Tack-On questionnaire
30 close-ended perceptual questions are included at no additional charge

Personal Music Testing

Random recruiting from a specific target demo
Respondents come to facility at their convenience for the test
Test Methods: PDA, CD
400-500 songs per test
60-120 (or more) respondents, depending on demographic segmentation
Optional: discrete or continuous measurement, using Paragon’s EKG “dial” data collection and real time video output, which only includes like/dislike ratings
Optional self-administered Perceptual Tack-On questionnaire and music mix tapes can be included
30 close-ended perceptual questions are included at no additional charge

Results of these tests are delivered electronically with Paragon’s revolutionary MusicLink music test software. MusicLink gives you the ability to examine your test data in infinite ways. Color-coded scores separate “losers” from “winners.”

Digi-Branding

Lifegroup Analysis is a detailed study of your station versus only those stations within competitive formats to yours.

Station Analysis is an even narrower analysis of your station, in that only your station cumers are interviewed. This is a study primarily for those stations well-entrenched in their market and format and is designed for fine tuning the station by increasing TSL.

Online Perceptual Study

300-1,000 random online interviews of target demo
Custom questionnaire design and sampling plan
Factor analysis is used to cluster your target demographic into distinct music and format preference segments
A comprehensive, written report includes complete analysis of the results, summarizing the data and providing an analysis of the information. An in-person Strategic Planning Session will be scheduled at your convenience where the results will be presented and a client-driven Action Plan will be prepared.

Digi-Tracking

Perceptual and music tracking allows you to quickly gauge the success of a station launch, morning show change, or major marketing campaign. The difference between success and failure can sometimes be measured by the speed in which radio stations gather information. In addition, tracking provides you with instant cuming, favoritism, and TSL data within your station’s target demo.

Online Music Tracking Study