Market Segmentation
Whether strategic or not, market segmentation occurs all the time. Each time a new store or business opens down the street, the market changes, even if just a little. In the world of media and content research, many of the stores are virtual and many of the businesses are based on talent and ever-changing content.
“The sophisticated Market Segmentation research we conduct is considerably more calculated.”
How do you define the market? How do you find those who are in it? What do you ask them? Our researchers and consultants will answer those questions and more to build the most appropriate and efficient research methodology to segment your market…whatever market (or street) you live on.
Client Testimonial
Mike Henry and his entire team do great research, but that's expected - what's over and above is their true desire to help you use your research to maximize your ratings and revenue
Paragon knows how to pull the right information out of radio listeners and the right way to boil it down to what really matters for your future growth
Bruce Gilbert
CEO
Red Zebra Broadcasting
General Manager
ESPN Radio (former)
Our Clients
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- Audience Relationship Marketing
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- Research & Strategy
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