Music Testing
In the late 1970s, Paragon’s researchers devised and conducted some of the earliest Music Research done in radio. Since then, they have orchestrated more music testing, and in more forms and platforms, than anyone. It’s no surprise Paragon is considered a long-standing leader in the world of music research.
“We don’t just hand you a printout and say “Thanks.” With our Music Research, we are available to help you every step of the way. ”
Paragon has led an evolution of music research for several decades. In fact, Paragon has created many of the new methodologies over the years…from auditoriums and personal tests to EKG testing and online tests, and everything in between. Each Music Testing methodology comes with its own set of reliability pros and cons, sampling requirements, timeframes and cost structures. The trick is knowing which methodology to use when, but regardless of the course we recommend, Paragon will deliver actionable music research on a variety of levels…songs, styles, genres, and formats.
In addition to stand-alone Music Test projects, music research is often an integrated and critical component inside most other research projects (Perceptual Studies, Market Segmentation, Concept Testing, and Focus Groups).
MusicLink
Your Music Research results are delivered utilizing Paragon’s exclusive MusicLink software, perhaps the most powerful music analysis tool available today. While some companies often charge extra for analysis software, MusicLink is included as part of our standard service. With Musiclink, you can sort, print, tag, filter, and assemble the results in virtually any way imaginable. In addition, you get the Paragon expertise to help you examine and interpret the research results and also to make suggestions for maximizing rotations.
Download Musiclink (exe) Welcome to MusicLink (pdf)
Client Testimonial
Research and the strategy that it informs are critical to the future of your radio station. You need a partner, not another vendor. For over 20 years, the people of Paragon Media Strategies partnered with Susquehanna Radio Corp. and were instrumental in the growth and success of many of our stations. They're smart, they listen, and their integrity is unquestioned.
Dave Kennedy
CEO
Interep (former)
President/CEO
Susquehanna Media Company (former)
Chairman
National Association of Broadcasters (former)
Chairman
Radio Advertising Bureau (former)
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