Perceptual Studies
When information and reliability are crucial, Perceptual Studies are the tool of choice. By employing large and highly controlled samples, these studies provide an accurate representation of the true perceptions and feelings of the market and the target audience. Sample sizes and margins of error and a market segmentation strategy can be calculated with precision to ensure that the data are not only actionable, but reliable.
Knowing who to ask and actually reaching this target audience are critical steps in the success of any research project. Whether via online, telephone or in person, each respondent is carefully screened and re-screened under our direct supervision. There is no substitute for quality.
“At Paragon, you can be assured of the highest quality and standards in the media research industry, which is why we have been chosen to work with some of the world’s finest media companies over the past two decades.”
These include Viacom, News Corp., American Public Media, CBS Radio, and Rogers Media (Canada), to mention a few.The sound and solid research practices we employ are honed by over two decades of experience. Paragon’s researchers are academically trained and real world engrained by decades of individual media and research experience. Paragon uses state of the art data collection methods, software tools, and interviewing techniques to reach the right audience. Upon the complettion of your Perceptual Study, we will present the results in a clear and concise report that includes an Action Plan.
Client Testimonial
Paragon Media Strategies and Triad Broadcasting have had a long standing partnership. Paragon has played a very important role in assisting us in providing the necessary research for us to define our winning programming strategies in many of our markets over the years.
Steve Fehder
Senior VP/Director of East Coast Operations
Triad Broadcasting
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