Strategic Planning
Strategic Planning is the “sweet spot” between Research and Consulting. Research without Strategic Planning is just data. Consulting without the Strategic Planning provided by Research is just opinion.
“Research + Strategic Planning + Consulting = SUCCESS”
At Paragon Media Strategies, we always deliver Strategic Planning with our Research services. The key word here is “service,” which Paragon delivers with a passion because the Strategic Planning phase is when consumer needs are translated into a creative plan.
Our clients’ Strategic Plans typically include four critical areas:
- Target
- Content
- Positioning
- Marketing
Client Testimonial
Mike Henry and his entire team do great research, but that's expected - what's over and above is their true desire to help you use your research to maximize your ratings and revenue
Paragon knows how to pull the right information out of radio listeners and the right way to boil it down to what really matters for your future growth
Bruce Gilbert
CEO
Red Zebra Broadcasting
General Manager
ESPN Radio (former)
Our Clients
Site by: - Consulting Network
- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- New Media Technologies & Integration
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Syndication & Distribution
- Video Production
- Website