Strategic Planning
Strategic Planning is the “sweet spot” between Research and Consulting. Research without Strategic Planning is just data. Consulting without the Strategic Planning provided by Research is just opinion.
“Research + Strategic Planning + Consulting = SUCCESS”
At Paragon Media Strategies, we always deliver Strategic Planning with our Research services. The key word here is “service,” which Paragon delivers with a passion because the Strategic Planning phase is when consumer needs are translated into a creative plan.
Our clients’ Strategic Plans typically include four critical areas:
- Target
- Content
- Positioning
- Marketing
Client Testimonial
I've worked with Mike Henry and Paragon Media Strategies for over 18 years. They provide the best in radio perceptuals, music research, focus groups and more! It's comforting to work with a company whose staff has first hand radio programming experience and can interpret the results that can propel your ratings.
Leslie Fram
Program Director
WRXP-FM NY
Our Clients
Site by: - Consulting Network
- Audience Relationship Marketing
- Audio Production
- Content & Programming
- Fundraising & Membership
- Interactive Multi-Media Marketing
- Mass Marketing
- Media Operations & Management
- Online and Offline Integrated Marketing
- Ratings Analysis
- Research & Strategy
- Search Engine Marketing & Optimization
- Social Media Marketing
- Syndication & Distribution
- Video Production
- Website