With all the attention being paid to creating new forms of revenue in the New Radio Model, this question can’t be overlooked:  How do the roles of existing station personnel change under the new model?  Specifically, how does the role of station on-air talent change?  Is talent still considered an important piece for a radio station in achieving success? 

Talent is just as important as ever under the New Radio Model.  Strong talent gives a face and voice to your station’s brand.  Despite the advent of all the new high tech toys and entertainment devices, radio stations with strong personalities generally still outperform those stations that do without or employ marginal personalities.  (Read More)

Recently, several members of The Radio Workout Team were having a discussion about the roles of personnel and how those roles have evolved and changed under the new radio business model.  Much has been written about how program directors are now really “brand managers” and how account executives now have so many more advertising options to present to potential clients.  But what role has really changed the most under the new model?  I would argue it is the role of General Manager.  (Read More)

It should come as no surprise to anyone today that we live in crazy economic times!  Who knows what will happen next?  The day GM files for bankruptcy, the Dow goes up over 221 points! As of this writing, it is still over 8,500, but you can’t help but cringe wondering what will cause it to drastically dive again.  It’s great to read from Dan Mason and others that radio inventories are beginning to tighten up.  Maybe we’ve seen the bottom of radio’s recession, but then again, who knows?  Who thought that after 36 years, R&R would close up shop?

One thing does seem to be certain in this world of uncertainty.  The experts agree that the broadcast business model for both radio and television will change in the future.  New media technology and a refocus on localism will play major roles in the future financial success of traditional broadcast operations.  That was my major takeaway from the recent “Winning Media Strategies” seminar presented by BIA.  (Read More)

Earlier this month, I was fortunate to moderate a session at Morning Show Bootcamp called “20 More Things You Need to Know About PPM and Then Some.”  Complete List Here   Here is list of points 11 to 15 that were created by panel members, Rick Cummings, President of Emmis Communications, Tom Taylor from Radio-Info.com, and consultant Jaye Albright from Albright and O’Malley.

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From Morning Show Bootcamp and the session “20 More Things You Need to Know About PPM and Then Some”  held August 1st, here is a detailed look at the next 5 things air personalities should know and do once PPM hits their market.  This list Complete List Here and commentary was created and contributed specifically by three panel members, consultant Jaye Albright from Albright and O’Malley, Rick Cummings, President of Emmis Communications, and Tom Taylor from Radio-Info.com.

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