Nothing happens when you do nothing.

If someone has set the autopilot on your airplane this might not be the read for you.

On the other hand if you can still do a little open cockpit flying now is the time.

Radio missed a lot of opportunities to try new things, take chances and make mistakes when times were better. It was easier to recover from a stumble. Now with everyone’s laser focus on the bottom line it seems like there are no opportunities to try something new, but the opportunities are out there and it’s time to TRY SOMETHING. (Read More)

“There is never a good time…”

That’s advice that you may have heard from a parent.  It usually meant that you had to tackle some project or assignment that you just really didn’t have the time to tackle.

This is the challenge that is facing radio management teams from coast to coast.

When times were good, it never seemed like you needed to tackle new media, online and NTR efforts.  There were plenty of dollars flying thru the station.  It was easy to set innovation and invention aside.

Today, dollars are tougher than ever to find and resources are challenged, to put it mildly.

So, the time is NOW.

(Read More)