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August 11, 2009

The New Radio Model: What does Rupert know that you don’t?

09:39:32 am | The New Radio Model | Richard Warner

radio-model-blog-series_sm.jpgNewsCorp Chairman Rupert Murdoch is getting mixed reviews for announcing plans to put up pay walls around his company’s properties. While he doesn’t own radio stations, Murdoch’s comments undoubtedly have cash-starved radio execs wondering how they can join the party.

Unfortunately, the simple solution — charging for premium access to your station’s personalities and local news — is a non-starter. (Read More)