Free Research! Sign up now and get instant access to Paragon's national research studies, articles, latest news and participate in Paragon's "The Blog".
We’re about to have a census of our population conducted in 2010. A census is where everyone is a respondent. In the media world, there is a parallel census or canvass available of everyone using an Internet site or stream to glean crucial usage information. This comprehensive canvass may have a profound effect on how research is viewed and conducted in the future.
There’s a shockwave resonating among Public Radio stations as the Portable People Meter (PPM) ratings roll in. The dynamics of this shockwave may reverberate to any station that traditionally has relied on a loyal, passionate audience that registers long Time Spent Listening (TSL) to overcome a relatively smaller Cume base.
It’s curious that while increasing numbers of people are sampling Internet Radio that it hasn’t garnered sufficient Time Spent Listening (TSL) to threaten terrestrial radio. What’s wrong with this picture?
Can someone help me with HD radio? Broadcasters are running a huge on-air schedule for HD radio with questionable results. Even if HD radio cuts through, is radio willing and able to adjust its business model?
There is a slow but steady slippage in weekly Cume Ratings. While radio rightfully touts itself as a reach (or Cume) medium, we shouldn’t be complacent about weekly Cume Ratings levels slipping from 95.3% in Arbitron’s Fall 1998 figures to 92% in the most recent RADAR study. The younger demos are cause for particular concern.
Site by: