In the new media environment, “convergence” refers to the conjoining of broadcast and online services, as you’re probably well aware. And if you’re like me, you’re probably tired of hearing the “C” word thrown around so often over the past decade or more, with little to show for it in terms of effective implementation, or any real benefit to broadcasters. This is especially galling since it’s been rarely applied to radio, given that broadcast radio receivers and computing platforms don’t often coexist on the same device. (Read More)

Radio broadcasting is at its root an audio-delivery system, but its real value goes well beyond that. The service that has grown up around that transmission infrastructure is what the radio business is all about today. Not that the transmitters are incidental – as they have almost become in broadcast TV today – but over-the-air (OTA) broadcast is not the only audio delivery system anymore.

So if the radio business is to survive, it must no longer define itself by a single delivery format. (Read More)