Yes I still believe content is King, but knowing which content and tools are best for our listeners is even more important.  In a time of not enough money or resources to do all this cool Web and social media stuff, how do we figure out where to start and focus most of our limited resources? (Read More)

When I was Group Director, Integrated Marketing for Susquehanna Radio Corp., I oversaw the websites and relationship marketing for the Susquehanna radio stations for seven years.  I learned quite a bit about multiplatform listener engagement strategies from the best in the business.  Susquehanna was widely regarded as the leader in digital content, relationship marketing and revenue generation.  In fact, we created our own radio version of CRM (Customer Relationship Management) called LRM (Listener Relationship Management).  When Susquehanna departed the industry in 2006, the group’s digital revenue percentage far exceeded the 3-5% of digital revenue delivered by most radio groups today. 

Fast-forwarding to 2009 and The New Radio Model, the opportunity for radio stations to exploit and financially benefit from listener engagement has never been better.  Here are seven areas of multiplatform listener engagement for radio stations to target…NOW:

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