Younger Americans - especially young Latinos who constitute the “bridge generation” - are rapidly embracing the Smartphone for their communications.  The adaptation to the smart phone as this generation’s Swiss army knife underscores the importance of being on the smart phone’s menu.

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I was shocked last week when I read that groundbreaking internet music service Live365 had turned 10 years old.  Could it really be that long since Paragon conducted the first research for Live365?  I asked Paragon’s Larry Johnson, who I recall conducted the research, and lo and behold he sent me a Focus Group report from January of 2001.  The research of 15-20 year old early adopters was done in conjunction with the Gavin Report while Reed Bunzel was in charge there.  Live365 along with Gavin commissioned the research to provide a peek into one of the first legitimate online music services.  As I now remember, I presented this research at a Gavin Convention in Miami. (Read More)

In the last couple blogs I’ve been discussing an American Association for Public Opinion Research (AAPOR) report which concludes that Internet surveys may not yield valid, reliable results.  While online sampling may be fine for projects like a Public station surveying their contributors, trying to project online sampling to a general population appears troubling.  There’s no doubt that we are in a state of ferment when it comes to providing clients with cost efficient, reliable research.  Here are some recent observations that may shed some light on defensible, cost-efficient research procedures.

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Last week, I cited a March 2010 American Association for Public Opinion Research (AAPOR) report, concluding that Internet surveys may not yield valid, reliable results.  Let’s take a look at the challenges to achieving a cost-efficient, random (probability) sample…even before the advent of the New Media Age.

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After reading a recent report from a well-respected research organization, I can understand how some may be left with a sinking feeling whether the research they are conducting is accurate.  With radio going through hard times, there is a push to drive research costs down by doing Internet surveys.  However, according to a March 2010 American Association for Public Opinion Research (AAPOR) report, Internet surveys may not yield valid, reliable results.  So, the question is whether accuracy is being sacrificed for cost.

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