Younger Americans - especially young Latinos who constitute the “bridge generation” - are rapidly embracing the Smartphone for their communications.  The adaptation to the smart phone as this generation’s Swiss army knife underscores the importance of being on the smart phone’s menu.

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There is a slow but steady slippage in weekly Cume Ratings.  While radio rightfully touts itself as a reach (or Cume) medium, we shouldn’t be complacent about weekly Cume Ratings levels slipping from 95.3% in Arbitron’s Fall 1998 figures to 92% in the most recent RADAR study.  The younger demos are cause for particular concern.

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Internet radio may be the seeding field from which hundreds if not thousands of new radio choices can grow.  Our 14-24 year old respondents are gradually increasing the time they spend listening to radio over the Internet.  These Internet stations can be over-the-air radio stations streaming online or Internet-only radio stations.

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This year’s survey shows increased awareness and interest in HD radio.  The trouble is that a majority of respondents 14-24 years old simply don’t know of any radio stations broadcasting in HD, so why buy one?

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There have been some interesting comments to my previous postings about iPod’s and Personalized/Mix CD’s impact on radio.  (We like comments!)  The theme has been that the cell phone and iPhone may have more impact on radio than any New Media device to date.

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