One year ago, Paragon posted a white paper called the “New Radio Model,” which is founded on hyper-local content and multiplatform distribution.  At the time, it seemed overdue and in fact a no brainer that this was the route that broadcast radio must take to compete moving forward.  Then we embarked on a six-month New Radio Model blog series in partnership with the financial experts at BIA/Kelsey.  Last month, I moderated a panel at the National Association of Broadcasters Convention in Las Vegas called “The New Radio Model:  Tool Kit & Case Studies.”  This week, the New Radio Model took center stage at the Digital Strategies Conference hosted by BIA/Kelsey.

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This morning I moderated a panel at the National Association of Broadcasters Convention in Las Vegas called “The New Radio Model:  Tool Kit & Case Studies.”  The panel was well-attended with great questions at the end.  The panelists did a fantastic job pulling the attendees through the New Radio Model pipeline.  You can request a copy of the presentation at info@paragonmediastrategies.com.

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The upcoming NAB Convention in Las Vegas features a panel on the New Radio Model to explore major changes to radio’s business model.  Paragon has been at the forefront of promoting a New Radio Model, so I’m excited and honored to moderate a panel of industry experts who bring unique perspectives to the solution-based conversation.

The session, titled “The New Radio Model:  Tool Kit & Case Studies,” will exhibit the breadth of new opportunities available to broadcasters in the new competitive and consumer landscape.  The session will define the New Radio Model, which combines a Hyper-Local focus on community and content with Multiplatform delivery and revenue streams.  Also included is a Tool Kit for the New Radio Model showcasing a new operating budget template and tips on new roles for station GMs, new business development, creating new customers, local interactive ad dollars, mining local events, and multiplatform listener engagement.  Follow this link for an audio interview where I describe the New Radio Model and the upcoming NAB panel.

Panelists include financial analyst Mark Fratrik from BIA/Kelsey, digital/new media technologies consultant Skip Pizzi, Jim Kerr of Triton Digital Media, and Dan Halyburton of RadioTime who previously was a major market radio station and group operator.

Save the date and time:  Monday, April 12, 10:30 am – 11:45 am, in Room N231/233.  I hope to see you there!

Oh, and just because you are reading my blog, I’m giving out a code for FREE ACCESS to the Exhibit Hall at the show. This free Exhibits-Only pass includes (but is not limited to):

• Access to the Opening Keynote and State of the Industry Address
• Info Sessions
• Content Theater and Destination Broadband Theater

Visit http://ow.ly/13T8Q today to redeem or register at http://nabshow.com/register with the code A913 (and feel free to pass this along).

Will the elephant in the room please stand up?  Everyone seems to agree that being “local” is a lynchpin of broadcast radio’s future, yet when I listen to radio stations around the country, very few of them actually fulfill that position.  Paragon is a proponent of the New Radio Model, which is founded on a combination of hyper-local content and multiplatform distribution that also includes non-traditional revenue streams (not just on air and digital streams, but live events, too).  Hyper-local content is just the ante to get into the game, but unfortunately, many stations are so financially constrained they have yet to pay the ante and are anything but locally relevant.  Some stations, on the other hand, are definitely in the game and doing a great job at carving out new local territory to own. (Read More)

It’s remarkable the way collisions between the past and the future occur.  Tiger Woods’ future will never be like his past again.  Who would have thought that possible a few weeks ago?  I often wish radios’ collision between its past and future would be just as quick, transparent, and permanent, but it’s not.  This week might be as close as we come in the radio business to hearing “Taps” and “Revelry” played at the same time. (Read More)