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	<title>The Blog</title>
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	<description>Paragon Media Strategies</description>
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		<title>Please Throw Radio into this Briar “Patch”</title>
		<description><![CDATA[Exciting news!  Radio has re-discovered the importance of local content.  See these quotes from a story this week:
“We think local will be an important part of future.”
As traditional media struggles there is chasm of quality information at the community level. “That is the need we&#8217;re filling,”
“If we build this infrastructure now as the economy improves [...]]]></description>
		<link>http://www.paragonmediastrategies.com/theblog/?p=511</link>
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		<title>Be on The Menu: Young Bridge Latinos Skip The Computer</title>
		<description><![CDATA[
Younger Americans - especially young Latinos who constitute the &#8220;bridge generation&#8221; - are rapidly embracing the Smartphone for their communications.  The adaptation to the smart phone as this generation’s Swiss army knife underscores the importance of being on the smart phone’s menu.

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		<link>http://www.paragonmediastrategies.com/theblog/?p=509</link>
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		<title>Before “LAFWD” There Was…</title>
		<description><![CDATA[My last two blogs focused on the new “LAFWD” public media service launching August 10.  Now I want to shine a light on the pioneers of young and diverse formats on public radio that preceded “LAFWD.”
Anyone who knows me knows that I have been trying to build this bandwagon for years.  As far back as [...]]]></description>
		<link>http://www.paragonmediastrategies.com/theblog/?p=503</link>
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		<title>Meet the Innovators Behind “LAFWD”</title>
		<description><![CDATA[In my last blog, I introduced the new public media service called “LAFWD.”  What I didn’t mention were the innovators who are boldly creating a new multi-platform media outlet for young and diverse audiences in LA.
A rewarding aspect of this project has been to work with the incredible team that Hugo Morales at Radio Bilingüe [...]]]></description>
		<link>http://www.paragonmediastrategies.com/theblog/?p=501</link>
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		<title>“LAFWD”:  The Future of Public Media</title>
		<description><![CDATA[Public media…well known as territory for older, white, high income and highly educated listeners…is about to get a facelift in Los Angeles.  The soon-to-be launched “LA FWD” is a radical change to the norm and provides a glimpse into the future of public media.
Since November of 2009, Paragon has researched and consulted the creation of [...]]]></description>
		<link>http://www.paragonmediastrategies.com/theblog/?p=499</link>
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		<title>Live365:  10 Years After First Research by Paragon (Part 2)</title>
		<description><![CDATA[My last blog introduced the first research conducted for Live365 by Paragon (for a Gavin Convention) in 2001.  Focus Groups among teenagers were held shortly after Live365 launched, and the results provide a fascinating flashback of digital media circa 2001.
In part 1 of this blog, I covered:

Music Listening Online
Music Discovery
Online Radio Listening
Mobile Radio Listening
Size of [...]]]></description>
		<link>http://www.paragonmediastrategies.com/theblog/?p=498</link>
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		<title>Live365:  10 Years After First Research by Paragon (Part 1)</title>
		<description><![CDATA[I was shocked last week when I read that groundbreaking internet music service Live365 had turned 10 years old.  Could it really be that long since Paragon conducted the first research for Live365?  I asked Paragon’s Larry Johnson, who I recall conducted the research, and lo and behold he sent me a Focus Group report [...]]]></description>
		<link>http://www.paragonmediastrategies.com/theblog/?p=496</link>
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		<title>Trying to Make Wine from the New Media Ferment  (Part 3 of 3)</title>
		<description><![CDATA[In the last couple blogs I’ve been discussing an American Association for Public Opinion Research (AAPOR) report which concludes that Internet surveys may not yield valid, reliable results.  While online sampling may be fine for projects like a Public station surveying their contributors, trying to project online sampling to a general population appears troubling.  There’s [...]]]></description>
		<link>http://www.paragonmediastrategies.com/theblog/?p=493</link>
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		<title>The Challenge to Research Sampling in a New Media Age—How Random R U? (Part 2 of 3)</title>
		<description><![CDATA[Last week, I cited a March 2010 American Association for Public Opinion Research (AAPOR) report, concluding that Internet surveys may not yield valid, reliable results.  Let’s take a look at the challenges to achieving a cost-efficient, random (probability) sample…even before the advent of the New Media Age.

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		<link>http://www.paragonmediastrategies.com/theblog/?p=489</link>
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		<title>New Radio Model at the BIA/Kelsey Digital Strategies Conference</title>
		<description><![CDATA[One year ago, Paragon posted a white paper called the “New Radio Model,” which is founded on hyper-local content and multiplatform distribution.  At the time, it seemed overdue and in fact a no brainer that this was the route that broadcast radio must take to compete moving forward.  Then we embarked on a six-month New [...]]]></description>
		<link>http://www.paragonmediastrategies.com/theblog/?p=487</link>
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